SourceLink, an industry-leading omni-channel marketing services firm, announces the addition of Darcy Hoffmann as Chief Strategy Officer (CSO).

As CSO, Hoffmann will focus on developing, planning, analyzing and implementing marketing ecosystem solutions and strategies to meet our enterprise-level client’s objectives. In addition, she will work on collaborating and developing SourceLink’s go-to-market strategy.

Hoffmann brings with her over twenty years of experience in B2B and B2C marketing strategy roles, focusing on designing and implementing marketing, CRM and data-driven strategies – with specific concentration on emerging artificial intelligence, digital, CRM, and behavioral driven engagement. She has proven success in integrated marketing strategy and driving marketing effectiveness across channels, customer segments, and tactics. Prior to joining SourceLink, Hoffmann was with Merkle, Inc. where she served as Senior Strategy Director for the last five years.

“We are thrilled to have someone with Darcy’s level of experience and background join our team,” adds Don Landrum, SourceLink CEO. “She brings considerable expertise across the industry verticals we serve and valuable strategic thinking and planning to both our clients and the SourceLink team.”

Hoffmann is a graduate of Stetson University. She is a frequent presenter and contributor on marketing strategy and has contributed to the Financial Brand Forum, Marketing to Millennials, and the Financial Services Exchange.