SourceLink, an industry-leading data driven direct marketing agency is sending Don Bottelsen, Director of Marketing Analytics, to present at the first Customer Intelligence for Banking Summit. The one-day event in San Francisco will share first-hand knowledge and insights from Don and other top industry leaders on staying agile and competitive in the changing banking environment. The Customer Intelligence and Data Analytics Summit will be held on October 9th at the Embassy Suites by Hilton San Francisco Airport.

The summit will focus on leveraging tools and technologies that will help organizations to grow and innovate through customer intelligence.  Customer intelligence for banking enables retail banks to create customer experiences that are crafted to a specific person. This creates loyalty and growth for banks. Key topics will include the latest CI & Data Analytics tools, using analytics for optimized customer experiences, and derivation of Customer Intelligence from Customer Knowledge & Customer Data.  

On October 9th at 2 p.m. – 2:30 p.m. Don Bottelsen will take the main stage to present “Secrets to Attracting Deposit Customers”. Don will highlight the necessary groundwork that is needed to optimize your targeting of desirable customers including the differences of target market areas.

If you are unable to attend,  make sure to view Don’s insight on his most recent webinar here:  /on-demand-top-three-secrets-of-effective-deposit-acquisition.

“I am excited to join the CI Analytics Summit, for their first event. It will be great to share an aspect of marketing I find particularly interesting.” states Don. “With so many different approaches to marketing, it is important to discuss the customer and what we can do to connect with them better.”

Don has more than 20 years’ experience successfully managing large global projects in a complex environment. Don develops relationships with executives to understand their business and brings tactical and strategic action plans that are implemented with measurable gains. He builds organizational capability to leverage the latest big data and analytics tools to find new customers, revenue and elevate the customer experience.