For the 2020 calendar year, the USPS has launched additional promotions and incentives for mailers to utilize. The promotions focus on these areas: “USPS Informed Delivery, Augmented Reality, Virtual Reality, Near Field Communication and Beacons, Shoppable Video, Video in Print, Programmatic and Retargeting Mail, Mobile and Social Media Shopping, Tactile, Sensory and Interactive Print, and Transpromotional Messaging on bills and statements.”* Overall, there are six promotions that range between 3 to 6 months in duration.
- 2020 Tactile, Sensory & Interactive Mailpiece Engagement Promotion
Businesses can receive a 2% discount for mailings that utilize advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. The promotion begins Feb 1 and ends on Jul 31, 2020. Registration opens on Dec 15, 2019.
- 2020 Emerging and Advanced Technology Promotion
Incorporating technologies such as AR, VR/MR, NFC, Video in Print, and multichannel mail integration can save you 2% on your postal costs. The promotion runs from Mar 1 to Aug 31, 2020. Registration is from Jan 15 to Aug 31, 2020.
- 2020 Earned Value Promotion
The incentive for 2020 is $.02 per mailpiece and encourages mailers to continue to use Business Reply Mail, Courtesy Reply Mail, and Share Mail envelopes and cards. New participants will earn $.02 credit per reply. Repeat participants 2020 mail volume has to be at least 93% of your mail volume during the same period in 2019 will earn credit at $0.02 per piece, while repeat participants exceeding their 2019 volumes will earn credit at $0.04 per piece. The promotion runs from April 1 to June 30. Registration is from February 15 to March 31.The promotion runs from Apr 1 through Jun 30, 2020 and registration begins on Jan 15, 2020.
- 2020 Personalized Color Transpromo Promotion
Bills and statements that meet the dynamic print and personalization requirements will receive a 2% postage discount. First-time participants only need to meet the dynamic color print requirements. The promotion begins Jul 1 and ends on Dec 31, 2020. Registration opens on May 15, 2020.
- 2020 Mobile Shopping Promotion
Incorporating mobile technologies with your direct mail pieces can save you 2% on your postal costs. The promotion runs from Aug 1 to Dec 31, 2020. Registration begins Jun 15, 2020.
- 2020 Informed Delivery Promotion
Businesses can receive a 2% discount for mailings that incorporate Informed Delivery. The promotion runs from Sept 1 through Nov 30 and registration begins on Jul 15, 2020.
We are very attuned to the significant savings the promotions can provide to our clients while helping them improve their interactions with their customers. We have made meaningful investments in our operations and staff to support the enhanced promotions and look forward to strategizing with our clients and businesses to make sure they are getting their fair share of every savings opportunity offered by the USPS.
*USPS. December 12, 2019. 2020 Mailing Promotions Calendar. https://postalpro.usps.com/promotions/2020promotions/2020Calendar