Informed Delivery for Mailers – Five Things We Learned

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Informed Delivery for Mailers – Five Things We Learned

One of the newer technologies the United States Postal Services has rolled out is Informed Delivery. It can help mailers increase their marketing campaign reach through a synchronized physical and digital touchpoint. We tested Informed Delivery and here are a few things we learned.

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Neuromarketing at the Financial Brand

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Neuromarketing at the Financial Brand

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious mind. (Gerald Zaltman, How Consumers Think). Therefore, as marketers, if we understand how to reach our consumers on the subconscious level and employ these insights into our marketing campaigns just imagine the results.

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Story Telling and Branding: Like Peanut Butter and Jelly

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Story Telling and Branding: Like Peanut Butter and Jelly

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their teachers in anticipation of a great story. In reality, story time is much more than just a children’s event.  Any good marketer, business owner or salesperson, should have a compelling story to tell about their company.

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The Best Prospects are Right Under Your Nose

The Best Prospects are Right Under Your Nose

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching in a general area for an object only to find it a few feet away.  Many times I’ve recalled this saying when reviewing data from financial institutions.  Just like the snake in the grass watching for prey, the best prospects are right there within the existing customers.

3 Strategies for Reaching Millennials in Marketing

3 Strategies for Reaching Millennials in Marketing

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the right sort of communications and engagement. Here are three tips in breaking through the noise to reach this often hard to corner generation... 

Artificial Intelligence – More Than The Rise Of The Machines

Artificial Intelligence – More Than The Rise Of The Machines

When you think of “Artificial Intelligence,” do you think of The Terminator, or does “cutting edge technology and processes meant to gain significant business insight into your increasing amounts of data” come to mind?  We are going to focus on the latter in this post…