Three Multi Ethnic Millennials in business attire with mobile devices and coffee in Downtown Los Angeles
3 Strategies for Marketing to Millennials
October 29, 2019

The millennial market can be a tough nut to crack for marketers, but with the right tactics, they are one of…

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SourceLink’s Greg Hamby Receives AFSA Distinguished Service Award
October 24, 2019

American Financial Services Association (AFSA) awarded Greg Hamby, Director of Business Development at SourceLink, during 2019 AFSA Annual Meeting in Nashville, Tennessee.

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Preparing for Deposit Attrition in a Declining Rate Environment: 4 Action Steps
October 9, 2019

Consider this scenario: Your most valuable bank customers are considering reducing their deposits with your bank. You may know what to…

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SourceLink’s Don Bottelsen Takes Main Stage at Customer Intelligence & Data Analytics Summit
October 7, 2019

SourceLink, an industry-leading data driven direct marketing agency is sending Don Bottelsen, Director of Marketing Analytics, to present at the first Customer Intelligence for Banking Summit.

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SourceLink’s David Funsten To Host Session at FISCA’s MoneyTrends 2019
October 1, 2019

SourceLink, an industry-leading data driven direct marketing agency selected David Funsten, Vice President of Strategy to present, for the third consequent time, at the FISCA MoneyTrends Conference in Miami Beach, Florida.

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4 Reasons Why Direct Mail Is Still Effective
September 27, 2019

Marketers have been pondering this question for quite some time, “Is direct mail still effective?” According to the recent reports released…

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How to Create a Cross-Channel Content Marketing Strategy – Path Interactive
September 17, 2019

Create a Winning Content Marketing Strategy An effective content marketing strategy has the power to increase brand awareness, create customer loyalty,…

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SourceLink’s Path Interactive Selected as 2019 Inc. 5,000 Most Successful Companies in America
September 10, 2019

Path Interactive, a SourceLink company, recently ranked on Inc.’s annual guide to the 5,000 most successful companies in the United States.

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Top Three Secrets of Effective Deposit Acquisition (Webinar Recap)
September 6, 2019

Banks and credit unions are finding it harder to compete for new deposit customers. They are trying to overspend their competitors,…

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SourceLink’s Cathy Heckman Selected as a Judge for 2019 DMA International ECHO® Awards
August 26, 2019

SourceLink’s, Corporate Marketing Director, Cathy Heckman, announced as a judge for the 2019 ECHO® Awards for Second Year.

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