The Power of Color!
August 2, 2011

I recently came across a very interesting post by Dog Food Designs about the impact color has on direct response. Knowing…

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Marketing Database = One Version of the Truth?
July 26, 2011

Many equate the value of a marketing database with the integrity of the data – a single version of the truth….

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Is Retail Checking Household Growth Still Possible? A Resounding YES! And here is how…
July 20, 2011

In the 25 years that I have been working in the banking industry, I have never witnessed more trepidation among bankers…

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Why should we care so much about data security?
July 12, 2011

As I regularly share with employees there are two main ways I think about this question.   First is being a good…

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Adding Real Value to Your Printed Communications
July 6, 2011

We have truly entered the age of the consumer and as marketers we must not forget that our customers and prospects…

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Are marketing databases becoming obsolete?
July 5, 2011

Some have relegated the marketing database to an electronic filing system. Others simply characterize it as a central repository of customer…

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Is SAS70 Important?
July 5, 2011

Security and confidentiality has been considered a must of business today as more and more information is becoming available and transmitted between…

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Segmentation Strategies
July 3, 2011

There are numerous requests these days involving segmentation. With the onslaught of digital print and other media, companies are starting to…

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SourceLink to Install Océ ColorStream 3500 System
June 22, 2011

“Revolutionary High-Speed Digital Printing Technology Will Drive Significantly Higher Targeted Marketing Response Rates and Expand Transpromotional Client Dialogue”

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SourceLink Launches New Integrated Services Approach to Provide Customers with Insightful, Multichannel Solutions
June 16, 2011

“Experienced Marketing Services Leader Structures Organizational Model to Meet Changing Client Needs and Emerging Technologies”

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