3 Steps to Gaining New Prospects and Benefiting from Pending FICO Changes
February 12, 2020

By the end of summer, finance companies could see millions of new prospect customers, while banks could see an equal decline….

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6 Postal Promotions to Take Advantage of in 2020
January 14, 2020

For the 2020 calendar year, the USPS has launched additional promotions and incentives for mailers to utilize. The promotions focus on…

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What Are The New Postal Rates for 2020?
December 17, 2019

The Postal Regulatory Commission (PRC) has approved the new rates for 2020. The new rates will go into effect on Sunday, January 26,…

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Do You Know Where Your New Customers Will Be In 2020? 3 Steps To Compete In The FinTech World
November 12, 2019

If there’s one figure that should cause banks to reconsider their household targeting efforts, it’s this: 4,600. That’s the number of…

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SourceLink webinar - What is E-A-T
What is Google’s E-A-T and Why Does it Matter
November 8, 2019

Google’s E-A-T updates are impacting a lot of websites organic traffic, and some companies aren’t aware they were affected. If your…

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Three Multi Ethnic Millennials in business attire with mobile devices and coffee in Downtown Los Angeles
3 Strategies for Marketing to Millennials
October 29, 2019

The millennial market can be a tough nut to crack for marketers, but with the right tactics, they are one of…

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Preparing for Deposit Attrition in a Declining Rate Environment: 4 Action Steps
October 9, 2019

Consider this scenario: Your most valuable bank customers are considering reducing their deposits with your bank. You may know what to…

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4 Reasons Why Direct Mail Is Still Effective
September 27, 2019

Marketers have been pondering this question for quite some time, “Is direct mail still effective?” According to the recent reports released…

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How to Create a Cross-Channel Content Marketing Strategy – Path Interactive
September 17, 2019

Create a Winning Content Marketing Strategy An effective content marketing strategy has the power to increase brand awareness, create customer loyalty,…

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Top Three Secrets of Effective Deposit Acquisition (Webinar Recap)
September 6, 2019

Banks and credit unions are finding it harder to compete for new deposit customers. They are trying to overspend their competitors,…

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