Your AEP "Plan B"
September 19, 2018

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

Read More
Six Questions You Need to be Asking Before AEP Begins
September 12, 2018

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

Read More
Importance of Marketing to Caregivers of Medicare-Eligibles
September 4, 2018

Most companies for the Medicare Annual Enrollment Period (AEP) focus marketing efforts on just those who are turning age 65 or…

Read More
Informed Delivery for Mailers – Five Things We Learned
July 16, 2018

If you missed this year’s National Postal Forum in San Antonio, the theme was Informed Customers – Customers Experience Delivered. One…

Read More
Neuromarketing at the Financial Brand
May 30, 2018

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious…

Read More
Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

Read More
10 Trends to Define Marketing in 2013- #5 Hyperpersonalization
December 14, 2012

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

Read More