2019 Proposed USPS Postal Rates
October 17, 2018

The USPS just submitted the proposed prices for 2019 to the Postal Regulatory Commission for approval. If approved, they would go…

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FiSCA 2018: "Marketing Installment Loans Update" Slides Now Available
October 12, 2018

The slides are now available from VP of Financial Services Strategy, David Funsten’s October 6th, Financial Service Centers of America (FiSCA)…

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8 EASY improvements to customer statements and a bonus
October 5, 2018

I’m a big fan of “if it’s not broken, don’t fix it.”  But sometimes doing the same thing as a force…

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Your AEP “Plan B”
September 19, 2018

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered: “How much Halloween candy do I buy?” “Which wine goes best with turkey?”…

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Your AEP "Plan B"
September 19, 2018

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

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Six Questions You Need to be Asking Before AEP Begins
September 12, 2018

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

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Importance of Marketing to Caregivers of Medicare-Eligibles
September 4, 2018

Most companies for the Medicare Annual Enrollment Period (AEP) focus marketing efforts on just those who are turning age 65 or…

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Informed Delivery for Mailers – Five Things We Learned
July 16, 2018

If you missed this year’s National Postal Forum in San Antonio, the theme was Informed Customers – Customers Experience Delivered. One…

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Neuromarketing at the Financial Brand
May 30, 2018

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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