Neuromarketing at the Financial Brand
May 30, 2018

Consumers like to believe they make very logical purchase decisions.  In reality, 95% of purchase decisions take place in the subconscious…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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The Best Prospects are Right Under Your Nose
January 3, 2018

A southern idiom is “if it were a snake it would have bit you.” This idiom is often used when searching…

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3 Strategies for Reaching Millennials in Marketing
November 8, 2017

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the…

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Linking Mobile and Digital Technology to Print
November 2, 2017

Linking Mobile and Digital Technology to Print In an age where the consumer is inundated with email and constantly glued to…

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Color Statements: A Kaleidoscope of Opportunity for Banks
October 17, 2017

5 Way Using Color Statements Can Improve The Customer Experience We all remember playing with kaleidoscopes as kids, right? Turning and…

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The Link Between Emotions and Marketing Success
October 10, 2017

When I was a kid, I used to love logic and proofs. I hated math but loved logic. I enjoyed understanding…

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What’s working and what’s not in installment lending
September 26, 2017

With 138 million people that are financially challenged in the US, the need for responsible installment lending is more prevalent than…

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3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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4 Steps to Identifying and Addressing Conversion Leaks in your Marketing
September 19, 2017

When a page has multiple actions a visitor can take, we call these conversion leaks.  Take your website for example. You…

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