Five Reasons Why Landing Pages Matter in Financial Services Marketing
August 31, 2017

We can all agree that increased customer acquisition is a core goal of marketing in Financial Services. With more and more…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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Highlights of the DMA Response Report – Direct Marketing Strategies and Tips
July 18, 2017

Leveraging multiple marketing channels is often a key to success for businesses. Are you among the 52% of marketers integrating three…

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Getting Started with Digital Marketing
May 26, 2017

When running an online marketing campaign to promote traffic to your offer, it is important to follow a standardized workflow from…

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Consumer Finance Marketing Tips – Five Key Trends from CFSA
April 11, 2017

Our team recently returned from the Community Financial Services Association (CFSA) Annual Meeting and had a lot of great takeaways from…

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What Innovators Obsess About – Five Takeaways from the AFSA Vehicle Finance Conference
February 6, 2017

This year’s AFSA Vehicle Finance Conference was filled with great information, and a lot of insight on upcoming lending regulations. The…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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Better Marketing Through Segmentation and Cluster Data Analytics
September 2, 2016

“An intelligent being cannot treat every object it sees as a unique entity unlike anything else in the universe.  It has…

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"Pre-targeting" for Better Email and Direct Mail Communications
July 21, 2016

You want the emails sent to a prospect list to be as engaging as possible. Easier said than done, especially if…

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What can Banks and Credit Unions do When Loan Growth Stagnates?
July 14, 2016

The September 10th issue of American Banker reported that regional bank executives are seeing loan growth decline, if not totally stagnate. Why is…

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