Multi-channel vs Omni-channel? What is the difference and what is best for me?
July 22, 2019

Most Marketers today understand (or kind of understand) the difference between these two separate strategies. But what does it truly mean…

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Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Mega Marketing Trends and Online Strategies in Lending (Webinar Recap)
March 22, 2019

Our recent webinar featured David Funsten, SourceLink’s VP of Financial Services Strategy, and Sarah Fonseca Gray, Path Interactive’s Group Director of…

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Mortgage Lending In A Challenging Market
February 7, 2019

With the Federal government increasing lending rates four times in 2018, mortgage lending has slowed down considerably as compared to prior…

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8 EASY improvements to customer statements and a bonus
October 5, 2018

I’m a big fan of “if it’s not broken, don’t fix it.”  But sometimes doing the same thing as a force…

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Color Statements: A Kaleidoscope of Opportunity for Banks
October 17, 2017

5 Way Using Color Statements Can Improve The Customer Experience We all remember playing with kaleidoscopes as kids, right? Turning and…

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The Role Data, Personalization and the Customer Experience Have in Medicare Marketing
October 6, 2017

Our team recently returned from the Health Plan Consumer Experience & Retention Summit, and I was thoroughly impressed with the core…

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5 Landing Page Tactics to Boost Conversion Rates
October 3, 2017

When you use Landing Pages that are tailored for each channel, you’re delivering the most relevant message to keep the prospects…

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Medicare Marketing Tips for Reaching the Growing Senior Market
September 25, 2017

I came across an interesting article from called “5 Ways New Companies Are Capturing the Growing Senior Market” that provided…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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