Highlights of the DMA Response Report – Direct Marketing Strategies and Tips
July 18, 2017

Leveraging multiple marketing channels is often a key to success for businesses. Are you among the 52% of marketers integrating three…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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What does Valentines Day have to do with member retention?
June 7, 2016

3 Steps to Finding the Love February 14, 2017 is the last day that a Medicare Advantage member can dis-enroll from…

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How to Meet Growth Targets? Proactive Customer Engagement!
January 20, 2016

I am often asked “How can I meet my growth targets in the next 6 to 12 months?”  My answer, without…

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Marketing Trends for 2016: Trend 1 – The “Data-Rich Environment”
November 11, 2015

With so many demands on a marketer’s budget as to how, when and where consumers want to be communicated with, business…

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Planning for and Mapping the Customer Journey
October 14, 2015

A few weeks ago, I attended a webinar about planning for and mapping the customer journey. As both a marketer and a consumer,…

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Taking a Better Picture of the Customer Experience
August 14, 2015

Fresh out of undergrad, one of my first jobs was as an Electronic Banking Field Sales Coordinator.  My role was essentially…

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How Simple Survey Data Makes Your Marketing Smarter
August 10, 2015

One of my favorite bands, Baltimore’s Beach House, have a new album right around the corner, and prior to release, have…

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Can Do Customer Centricity – Mapping the Customer Journey with Data
August 5, 2015

Read the companion post from yesterday here. I just returned from a speaking engagement on the topic: “How Data Drives Customer…

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How Data Drives Customer Engagement That Works – Lessons from the PIMA Mid-Year Meeting
August 4, 2015

I was fortunate enough to be one of the speakers at the recent PIMA Mid-Year Meeting held in beautifully scenic Stowe,…

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