Separating Truth from Emotion: Marketing Wisdom to Overcome Economic Turmoil
April 27, 2020

Once again our Digital Team at Path Interactive knocked it out of the park! Take a look at their blog &…

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Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Ways to Win Back Old Customers
December 21, 2016

Winning back old customers is like reconnecting with an old buddy from college 15 years ago.  Either you’re right back to…

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Better Marketing Through Segmentation and Cluster Data Analytics
September 2, 2016

“An intelligent being cannot treat every object it sees as a unique entity unlike anything else in the universe.  It has…

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How much does a mailing list cost?
July 5, 2016

Let’s say you sell high-end golf equipment. There are a lot of other companies that also sell golf equipment. You’ve got…

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BIG Data’s Cousin – “Little Data”
February 8, 2016

Despite the hype surrounding big data, three quarters of North American bankers are dissatisfied with analytics technology, according to research from…

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10 Trends to Define Marketing in 2013- #5 Hyperpersonalization
December 14, 2012

This is part five of a ten-part series of Direct Marketing trends for 2013. To read the original article with all…

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Still Riding that Old Marketing Database Into the Sunset?
December 2, 2012

As I was walking my dog through our West Los Angeles neighborhood early this morning I couldn’t help to notice the…

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Operational Data Warehouses Don’t Make Sense for Marketing
February 3, 2012

Operational data warehouses came into existence in most enterprises as a way to consolidate data across the enterprise and apply some…

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What is a Database?
January 11, 2012

Sometimes I take for granted that I’m a complete technophile and have had my fingers immersed in technology since I was…

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