Cooking Up a Marketing Database
August 16, 2011

As a Louisiana native, I love to cook Creole dishes like jambalaya. So what does jambalaya have to do with marketing…

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Marketing Database = One Version of the Truth?
July 26, 2011

Many equate the value of a marketing database with the integrity of the data – a single version of the truth….

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Are marketing databases becoming obsolete?
July 5, 2011

Some have relegated the marketing database to an electronic filing system. Others simply characterize it as a central repository of customer…

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