5 Landing Page Tactics to Boost Conversion Rates
October 3, 2017

When you use Landing Pages that are tailored for each channel, you’re delivering the most relevant message to keep the prospects…

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3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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4 Steps to Identifying and Addressing Conversion Leaks in your Marketing
September 19, 2017

When a page has multiple actions a visitor can take, we call these conversion leaks.  Take your website for example. You…

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Five Reasons Why Landing Pages Matter in Financial Services Marketing
August 31, 2017

We can all agree that increased customer acquisition is a core goal of marketing in Financial Services. With more and more…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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Getting Started with Digital Marketing
May 26, 2017

When running an online marketing campaign to promote traffic to your offer, it is important to follow a standardized workflow from…

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How Often Should You Run a Digital Marketing Campaign?
October 21, 2016

We are often asked: “”How often should I run a digital marketing campaign?” and “How long should a digital campaign run?”…

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Digital Marketing Lessons from Pokémon Go
July 14, 2016

The latest rage taking over the nation is a mobile app called Pokémon Go. If you don’t already know about it,…

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Targeted Digital Marketing – Where Digital Meets Direct
March 16, 2016

So you’ve got a targeted marketing list, and it is working great for direct mail acquisition, and the cost per acquisition…

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Marketing Trends for 2016 – Trend 10: Emerging Technologies That Will Move the Needle in 2016
December 15, 2015

I’ll end this series with a fun topic – New technology, and how it impacts marketing. Virtual reality makes a comeback –…

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