Not Dead Yet: Direct Mail Outperforms Digital Channels by 600%
August 17, 2015

OK be honest – when someone mentions something about direct mail, your thoughts may often drift off to sleepy images somewhere…

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Direct Mail Versus Digital Ads
August 3, 2015

The Postal Service Office of Inspector General (OIG) worked with Temple University’s Center for Neural Decision Making to study people’s responses…

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Irresistible Direct Mail – Data, Digital and Direct!
July 14, 2015

“Cutting edge technology makes mail more powerful than ever!” This is the new USPS tagline promoting advancements in printing and mobile…

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This is your Brain on Digital… This is your Brain on Direct Mail!
July 12, 2015

The argument has raged on for many years now, “Digital or direct mail? Direct mail or digital?”  Which is more effective?…

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What is Multichannel vs. Omnichannel Marketing?
March 6, 2015

Unless you’ve been living under a rock or woke up from being cryogenically frozen (I’m looking at you Han Solo), you…

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70% Don’t Personalize Emails – Are you kidding me????
September 17, 2013

So this morning I sat at my desk with a fresh cup of coffee and began flipping through my new issue…

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Hold Your Breath and Put Your Big Toe in the Digital Water
September 4, 2013

Remember when your dad stood waste deep in the water and coaxed you to jump into his arms from the side…

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Is the Cookie a Monster Problem?
August 23, 2013

Chocolate chip, oatmeal raisin, sugar, peanut butter, gingerbread, white chocolate macadamia nut, Nilla Wafers and Oreos. Everyone loves cookies – except…

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Trends to Define Marketing 2013 Revisited – Smartphones and Tablets pass PCs
August 13, 2013

From Nov 2012 – Smartphones and Tablets pass PC’s: customers are mobile, content is customized to each of 3 screens – Software…

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The Role of Social Media for Printers
July 24, 2013

I recently read a blog published by Willis Turner entitled “So… Is Social Media BS or Not?” You can read his blog…

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