Separating Truth from Emotion: Marketing Wisdom to Overcome Economic Turmoil
April 27, 2020

Once again our Digital Team at Path Interactive knocked it out of the park! Take a look at their blog &…

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6 Postal Promotions to Take Advantage of in 2020
January 14, 2020

For the 2020 calendar year, the USPS has launched additional promotions and incentives for mailers to utilize. The promotions focus on…

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What Are The New Postal Rates for 2020?
December 17, 2019

The Postal Regulatory Commission (PRC) has approved the new rates for 2020. The new rates will go into effect on Sunday, January 26,…

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4 Reasons Why Direct Mail Is Still Effective
September 27, 2019

Marketers have been pondering this question for quite some time, “Is direct mail still effective?” According to the recent reports released…

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Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Are you getting your fair share of USPS incentives?
January 4, 2019

Each year the USPS provides several promotions and incentives for mailers to utilize new technology for their First-Class and Marketing Mail. …

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2019 Postal Rates Are Here
January 3, 2019

The Postal Regulatory Commission (PRC) has approved the Postal Service’s planned 2019 rate change for its Market Dominant Products. This once…

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2019 Proposed USPS Postal Rates
October 17, 2018

The USPS just submitted the proposed prices for 2019 to the Postal Regulatory Commission for approval. If approved, they would go…

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Informed Delivery for Mailers – Five Things We Learned
July 16, 2018

If you missed this year’s National Postal Forum in San Antonio, the theme was Informed Customers – Customers Experience Delivered. One…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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