5 EASY ways you can be saving on postage
March 17, 2016

When I talk to customers in initial meetings, I often ask, “What is the biggest cost of producing your statements?” Invariably…

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Five Things Your Customers Expect From Their Statements
January 14, 2016

The best way to keep your customer happy is through constant, clear communications. One of the ways to reach customers is…

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What are 2016 Postage Rates? Plus an Exigency Decrease
January 14, 2016

The new USPS rates go into effect on Sunday, January 17th. Here’s how it impacts your mailings. Here’s the good, the…

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Next-Gen Lending- Technology, Data and the “WOW” Factor
October 21, 2015

I just flew back from the Lend360 show… and boy are my arms tired! Don’t worry, no more bad jokes –…

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Zoltar Speaks! Seeing into the future and granting your mailing wishes!
October 19, 2015

Believe it or not, I ran into two, count em, TWO “Zoltar” fortune telling machines over the weekend – which reminded…

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Not Dead Yet: Direct Mail Outperforms Digital Channels by 600%
August 17, 2015

OK be honest – when someone mentions something about direct mail, your thoughts may often drift off to sleepy images somewhere…

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Direct Mail Versus Digital Ads
August 3, 2015

The Postal Service Office of Inspector General (OIG) worked with Temple University’s Center for Neural Decision Making to study people’s responses…

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Postage Prices for 2015 – 2016 Update
July 31, 2015

This week, the Postal Regulatory Commission issued an order that once the USPS recoups an additional $1.191 billion, the postal exigency surcharge…

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Irresistible Direct Mail – Data, Digital and Direct!
July 14, 2015

“Cutting edge technology makes mail more powerful than ever!” This is the new USPS tagline promoting advancements in printing and mobile…

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This is your Brain on Digital… This is your Brain on Direct Mail!
July 12, 2015

The argument has raged on for many years now, “Digital or direct mail? Direct mail or digital?”  Which is more effective?…

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