Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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Highlights of the DMA Response Report – Direct Marketing Strategies and Tips
July 18, 2017

Leveraging multiple marketing channels is often a key to success for businesses. Are you among the 52% of marketers integrating three…

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Marketing Metrics and Media Models to Optimize Your Strategic Plan and the ROI of Digital Onboarding
July 10, 2017

At the 2017 Financial Brand Forum, there were quite a few presentations that focused on attribution and optimizing the bank’s media…

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How to Overcome the 3 Biggest Customer Experience Disconnects in Bank Marketing
July 5, 2017

Another great presentation at this year’s Financial Brand Forum was on integrating digital marketing alongside the objective of enhancing customer experience….

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Bank New Customer Acquisition Strategies – Customer Experience Marketing in Financial Services
June 30, 2017

One of the highlights from this year’s Financial Brand Forum was a presentation by Jim Dellavila on what makes a customer…

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Getting Started with Digital Marketing
May 26, 2017

When running an online marketing campaign to promote traffic to your offer, it is important to follow a standardized workflow from…

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Marketing Preferences Survey – American Bankers Association Bank Marketing Conference
October 17, 2016

Our team recently returned from the American Banker’s Association (ABA) Bank Marketing Conference. In addition to networking with bank marketers from…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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Better Marketing Through Segmentation and Cluster Data Analytics
September 2, 2016

“An intelligent being cannot treat every object it sees as a unique entity unlike anything else in the universe.  It has…

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"Pre-targeting" for Better Email and Direct Mail Communications
July 21, 2016

You want the emails sent to a prospect list to be as engaging as possible. Easier said than done, especially if…

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