Separating Truth from Emotion: Marketing Wisdom to Overcome Economic Turmoil
April 27, 2020

Once again our Digital Team at Path Interactive knocked it out of the park! Take a look at their blog &…

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SourceLink webinar - What is E-A-T
What is Google’s E-A-T and Why Does it Matter
November 8, 2019

Google’s E-A-T updates are impacting a lot of websites organic traffic, and some companies aren’t aware they were affected. If your…

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Multi-channel vs Omni-channel? What is the difference and what is best for me?
July 22, 2019

Most Marketers today understand (or kind of understand) the difference between these two separate strategies. But what does it truly mean…

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5 Tips to Increase Member Retention
July 16, 2019

When it comes to Annual Election Period (AEP), we know a lot of focus is on new member acquisition and increasing…

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It’s Not Too Late! How Marketers Can Reach Caregivers Now! (Webinar Recap)
June 17, 2019

Did you know it’s not too late to include Caregiver testing in your 2020 AEP? Over 40 million Americans are currently…

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Financial Brand Takeaways: 3 Steps for Building an Enduring Brand
April 25, 2019

Have you experienced the magic of Disney World or Disneyland first hand? If you have, do you remember how magical of…

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80.7% Increased Enrollment for AEP 2019 with Modeling
April 23, 2019

During the Medicare Annual Election Period (AEP), Medicare marketers only have a short window of time to enroll the majority of…

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Reputation Management: Responding to Negative Social Media Reviews
April 10, 2019

Do you have a reputation management plan in place for responding to negative reviews on social media? Everyone would love to…

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Four takeaways from the 12th Annual Medicare Marketing & Sales Summit: RISE Health
March 13, 2019

Our healthcare team is back from another great Medicare Marketing conference, the 12th Annual Medicare Marketing & Sales Summit. There was…

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IEN 2019: “Case Study: Marketing to Caregivers” Slides Now Available
February 25, 2019

One of the hot topics from this year’s Insight Exchange Network: Medicare Marketing and Sales conference was the discussion led by Rick Berman on marketing to caregivers, an untapped target market for Medicare marketers.

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