IEN 2019: “Case Study: Marketing to Caregivers” Slides Now Available
February 25, 2019

An area of untapped potential among Medicare marketers is marketing to caregivers. Over 39% of U.S. adults are caregivers and they…

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Your AEP "Plan B"
September 19, 2018

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered:…

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Your AEP “Plan B”
September 19, 2018

The holidays are coming up and as usual, it is a big time of year for planning. Questions are being answered: “How much Halloween candy do I buy?” “Which wine goes best with turkey?”…

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Six Questions You Need to be Asking Before AEP Begins
September 12, 2018

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

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Importance of Marketing to Caregivers of Medicare-Eligibles
September 4, 2018

Most companies for the Medicare Annual Enrollment Period (AEP) focus marketing efforts on just those who are turning age 65 or…

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Story Telling and Branding: Like Peanut Butter and Jelly
March 19, 2018

When we think about “story time”, many of us think of an afternoon where little children gather around librarians or their…

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3 Strategies for Reaching Millennials in Marketing
November 8, 2017

Millennials are a tough nut to crack, but with the right tactics, are one of the most receptive generations to the…

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Linking Mobile and Digital Technology to Print
November 2, 2017

Linking Mobile and Digital Technology to Print In an age where the consumer is inundated with email and constantly glued to…

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The Link Between Emotions and Marketing Success
October 10, 2017

When I was a kid, I used to love logic and proofs. I hated math but loved logic. I enjoyed understanding…

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The Role Data, Personalization and the Customer Experience Have in Medicare Marketing
October 6, 2017

Our team recently returned from the Health Plan Consumer Experience & Retention Summit, and I was thoroughly impressed with the core…

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