3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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Medicare Marketing Tips for Reaching the Growing Senior Market
September 25, 2017

I came across an interesting article from Entrepreneur.com called “5 Ways New Companies Are Capturing the Growing Senior Market” that provided…

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4 Steps to Identifying and Addressing Conversion Leaks in your Marketing
September 19, 2017

When a page has multiple actions a visitor can take, we call these conversion leaks.  Take your website for example. You…

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How Large Healthcare Insurers may Impact Medicare Advantage Marketers
August 15, 2017

I ran across a good article from Modern Healthcare about what is happening with the large insurance companies as they are…

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Shopping and Switching Behavior for Dual-Eligible and Age-In Populations in Medicare
August 14, 2017

Everything is quite busy right now with everyone getting ready for the Annual Election Period (AEP) for Medicare. But here are…

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The Impact of Creative on Seniors Aging into Medicare – Medicare Advantage Marketing Tips
August 14, 2017

I recently read a Competiscan report on consumer insights to Medicare Advantage plans direct mail pieces. It highlighted the various approaches…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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Highlights of the DMA Response Report – Direct Marketing Strategies and Tips
July 18, 2017

Leveraging multiple marketing channels is often a key to success for businesses. Are you among the 52% of marketers integrating three…

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Getting Started with Digital Marketing
May 26, 2017

When running an online marketing campaign to promote traffic to your offer, it is important to follow a standardized workflow from…

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Non-Traditional Ways to Increase Membership during AEP – The Importance of Age-In and Retention
May 11, 2017

They say, “There is more than one way to skin a cat.” I am not sure who decided that was a…

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