Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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Better Marketing Through Segmentation and Cluster Data Analytics
September 2, 2016

“An intelligent being cannot treat every object it sees as a unique entity unlike anything else in the universe.  It has…

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"Pre-targeting" for Better Email and Direct Mail Communications
July 21, 2016

You want the emails sent to a prospect list to be as engaging as possible. Easier said than done, especially if…

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Targeted Digital Marketing – Where Digital Meets Direct
March 16, 2016

So you’ve got a targeted marketing list, and it is working great for direct mail acquisition, and the cost per acquisition…

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BIG Data’s Cousin – “Little Data”
February 8, 2016

Despite the hype surrounding big data, three quarters of North American bankers are dissatisfied with analytics technology, according to research from…

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How to Meet Growth Targets? Proactive Customer Engagement!
January 20, 2016

I am often asked “How can I meet my growth targets in the next 6 to 12 months?”  My answer, without…

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Five Things Your Customers Expect From Their Statements
January 14, 2016

The best way to keep your customer happy is through constant, clear communications. One of the ways to reach customers is…

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Marketing Trends for 2016 – Trend 10: Emerging Technologies That Will Move the Needle in 2016
December 15, 2015

I’ll end this series with a fun topic – New technology, and how it impacts marketing. Virtual reality makes a comeback –…

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Marketing Trends for 2016 – Trend 9: Direct Marketing Spend Roars Back
December 10, 2015

For decades, direct mail was the workhorse of direct marketing, and as technology advanced, marketers migrated to far less expensive contact…

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Marketing Trends for 2016 – Trend 8: Next Level “Test and Learn” Methodologies
December 8, 2015

Another thing that we’ve seen is the need to “test and learn” not only creative treatments, but data sets, modeling variables,…

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