Marketing Trends for 2016 – Trend 7: Online Media Continues to Become More Targeted, and Potentially More Expensive
December 3, 2015

Many people think of banner ads, social media, mobile messaging and SMS as broadcast mediums, when in fact, they are becoming…

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Marketing Trends for 2016 – Trend 6: More Sophisticated Channel Integration
December 1, 2015

Every year, we spend a lot of time analyzing DMA statistics and other industry data. The biggest trend I see that…

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Marketing Trends for 2016 – Trend 5: Content-Rich Experiences
November 24, 2015

If you shop online, you will note the many new and different ways that products are curated to you as a…

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Ten Trends That Will Define Marketing in 2016
November 24, 2015

As part of our yearly series, “Ten Trends to Define Marketing,” we have invited three SourceLink guest authors from different areas…

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Marketing Trends for 2016 – Trend 4: Location-Based Marketing Gains Sophistication and Wearables Push this Trend
November 19, 2015

I wrote about this some last year, but since the Apple Watch is now available, marketers will be figuring out ways…

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Marketing Trends for 2016 – Trend 3: One-to-One Engagement Becomes a Reality for Small to Medium-Sized Businesses
November 17, 2015

Customers increasingly are interacting with brands across channels – from store to web and across social and mobile platforms. In 2014,…

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Marketing Trends for 2016 – Trend 2: The Days of Push-Marketing are Over, as Database-Driven Efforts Knock Down Silos
November 13, 2015

The days of push-marketing are over! Before you slough this off as old advice, let me acknowledge that I realize the transition…

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Marketing Trends for 2016: Trend 1 – The “Data-Rich Environment”
November 11, 2015

With so many demands on a marketer’s budget as to how, when and where consumers want to be communicated with, business…

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Planning for and Mapping the Customer Journey
October 14, 2015

A few weeks ago, I attended a webinar about planning for and mapping the customer journey. As both a marketer and a consumer,…

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Not Dead Yet: Direct Mail Outperforms Digital Channels by 600%
August 17, 2015

OK be honest – when someone mentions something about direct mail, your thoughts may often drift off to sleepy images somewhere…

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