Multi-channel vs Omni-channel? What is the difference and what is best for me?
July 22, 2019

Most Marketers today understand (or kind of understand) the difference between these two separate strategies. But what does it truly mean…

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Six Questions You Need to be Asking Before AEP Begins
September 12, 2018

Oh wow! How is it possible that AEP starts in less than a month! Time sure does fly and I am…

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Informed Delivery for Mailers – Five Things We Learned
July 16, 2018

If you missed this year’s National Postal Forum in San Antonio, the theme was Informed Customers – Customers Experience Delivered. One…

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3 Basic Steps to Improving Your Quality Score for Google AdWords
September 26, 2017

Google has what’s called a quality score and it matches an advertisement’s destination to the ad and the search query entered….

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3 Reasons Major Mailers Should Offer Mail Tracking to Their Clients
August 3, 2017

Working for a direct marketing firm, I may be a bit biased when I say that every major mailer should offer…

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Mail Tracking Then and Now
June 15, 2017

Advancements in Mail Tracking Over the Years Twenty years ago, the online world was a lot different. In fact, not everyone…

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Postal Savings and Keeping Your Mail From Falling into a Black Hole
January 24, 2017

We can all agree that it is important to take advantage of postage savings, however, it always seems that your mail…

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8 Ways Secure Destruction can Save you Time and Money
September 20, 2016

Dealing with returned mail is a pain. You have to take back the mail, figure out why it was returned, update…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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Postal Prices Scheduled to Decrease – Here’s the News
February 8, 2016

On USPS Postal Explorer last week, the USPS posted rate sheets for a possible decrease in Postal Rates that could come…

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