Consumer Finance Marketing Tips – Five Key Trends from CFSA
April 11, 2017

Our team recently returned from the Community Financial Services Association (CFSA) Annual Meeting and had a lot of great takeaways from…

Read More
Trends in Medicare Advantage Marketing & Sales from the Experts
March 23, 2016

I just got back from the World Congress 2016 Medicare Marketing and Sales Summit in Orlando and what a great place…

Read More
Marketing Trends for 2016 – Trend 10: Emerging Technologies That Will Move the Needle in 2016
December 15, 2015

I’ll end this series with a fun topic – New technology, and how it impacts marketing. Virtual reality makes a comeback –…

Read More
Marketing Trends for 2016 – Trend 9: Direct Marketing Spend Roars Back
December 10, 2015

For decades, direct mail was the workhorse of direct marketing, and as technology advanced, marketers migrated to far less expensive contact…

Read More
Marketing Trends for 2016 – Trend 8: Next Level “Test and Learn” Methodologies
December 8, 2015

Another thing that we’ve seen is the need to “test and learn” not only creative treatments, but data sets, modeling variables,…

Read More
Marketing Trends for 2016 – Trend 7: Online Media Continues to Become More Targeted, and Potentially More Expensive
December 3, 2015

Many people think of banner ads, social media, mobile messaging and SMS as broadcast mediums, when in fact, they are becoming…

Read More
Marketing Trends for 2016 – Trend 6: More Sophisticated Channel Integration
December 1, 2015

Every year, we spend a lot of time analyzing DMA statistics and other industry data. The biggest trend I see that…

Read More
Three Things Customized Sneakers Can Tell You About Your Marketing
February 3, 2015

I have about 45 pairs of Nike sneakers. Not kidding. 45. Some friends make fun of this; others find it to…

Read More
Six Marketing Lessons I Learned from Playing Candy Crush
January 22, 2015

I don’t know about you, but I enjoy killing time playing Candy Crush.  In fact, I’m on level 532 – so…

Read More
10 Trends to Define Marketing in 2015 – Broadcast Declines Unless it can Harness the Power of Direct Channels and the Second Screen
November 25, 2014

We’ve reached the final leg of our series “10 Trends to Define marketing in 2015.” To review the previous trends, start at…

Read More