4 Steps to Identifying and Addressing Conversion Leaks in your Marketing
September 19, 2017

When a page has multiple actions a visitor can take, we call these conversion leaks.  Take your website for example. You…

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Adding Augmented Reality and Virtual Reality to Direct Mail
August 3, 2017

There’s no getting around the use of mobile devices in marketing. People look to their phones to navigate daily life, from…

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Highlights of the DMA Response Report – Direct Marketing Strategies and Tips
July 18, 2017

Leveraging multiple marketing channels is often a key to success for businesses. Are you among the 52% of marketers integrating three…

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Getting Started with Digital Marketing
May 26, 2017

When running an online marketing campaign to promote traffic to your offer, it is important to follow a standardized workflow from…

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Fifteen Ways for Your Mail to Communicate with You
September 6, 2016

You spend thousands, possibly millions, of dollars on your mailings; wouldn’t you sleep better knowing your mailed pieces can communicate with you?…

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Better Marketing Through Segmentation and Cluster Data Analytics
September 2, 2016

“An intelligent being cannot treat every object it sees as a unique entity unlike anything else in the universe.  It has…

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"Pre-targeting" for Better Email and Direct Mail Communications
July 21, 2016

You want the emails sent to a prospect list to be as engaging as possible. Easier said than done, especially if…

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Targeted Digital Marketing – Where Digital Meets Direct
March 16, 2016

So you’ve got a targeted marketing list, and it is working great for direct mail acquisition, and the cost per acquisition…

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BIG Data’s Cousin – “Little Data”
February 8, 2016

Despite the hype surrounding big data, three quarters of North American bankers are dissatisfied with analytics technology, according to research from…

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How to Meet Growth Targets? Proactive Customer Engagement!
January 20, 2016

I am often asked “How can I meet my growth targets in the next 6 to 12 months?”  My answer, without…

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