What will the future of Direct Mail look like?
October 26, 2011

We all understand that the digital age plays an important role in marketing communications, but a unique transformation is taking place…

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When Implementing Your Next Email Campaign, Think Direct Mail
August 18, 2011

We’re all familiar with the phrase “cutting through the clutter,” particularly as it applies to direct mail marketing.  But that same…

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Does your mail communicate with you?
August 15, 2011

You spend thousands, if not tens of thousands of dollars on each of your mailings; wouldn’t you sleep better knowing your…

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The Power of Color!
August 2, 2011

I recently came across a very interesting post by Dog Food Designs about the impact color has on direct response. Knowing…

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Marketing Database = One Version of the Truth?
July 26, 2011

Many equate the value of a marketing database with the integrity of the data – a single version of the truth….

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Why should we care so much about data security?
July 12, 2011

As I regularly share with employees there are two main ways I think about this question.   First is being a good…

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Adding Real Value to Your Printed Communications
July 6, 2011

We have truly entered the age of the consumer and as marketers we must not forget that our customers and prospects…

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Are marketing databases becoming obsolete?
July 5, 2011

Some have relegated the marketing database to an electronic filing system. Others simply characterize it as a central repository of customer…

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Segmentation Strategies
July 3, 2011

There are numerous requests these days involving segmentation. With the onslaught of digital print and other media, companies are starting to…

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