Marketing Trends for 2016 – Trend 2: The Days of Push-Marketing are Over, as Database-Driven Efforts Knock Down Silos
November 13, 2015

The days of push-marketing are over! Before you slough this off as old advice, let me acknowledge that I realize the transition…

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Marketing Trends for 2016: Trend 1 – The “Data-Rich Environment”
November 11, 2015

With so many demands on a marketer’s budget as to how, when and where consumers want to be communicated with, business…

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Planning for and Mapping the Customer Journey
October 14, 2015

A few weeks ago, I attended a webinar about planning for and mapping the customer journey. As both a marketer and a consumer,…

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Not Dead Yet: Direct Mail Outperforms Digital Channels by 600%
August 17, 2015

OK be honest – when someone mentions something about direct mail, your thoughts may often drift off to sleepy images somewhere…

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Taking a Better Picture of the Customer Experience
August 14, 2015

Fresh out of undergrad, one of my first jobs was as an Electronic Banking Field Sales Coordinator.  My role was essentially…

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How Simple Survey Data Makes Your Marketing Smarter
August 10, 2015

One of my favorite bands, Baltimore’s Beach House, have a new album right around the corner, and prior to release, have…

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Secret Ingredient for Marketing Success – Profiling, Modeling and Segmentation
May 14, 2015

I just returned from attending several retail energy and consumer finance conferences where modeling, profiling and segmentation was all the talk…

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What is Multichannel vs. Omnichannel Marketing?
March 6, 2015

Unless you’ve been living under a rock or woke up from being cryogenically frozen (I’m looking at you Han Solo), you…

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6 Steps for Making Omni-Channel Marketing a Reality
February 25, 2015

Please stop by and read my companion article, as well: Omni-Channel Marketing – A Mainstream Reality in 2015? Clearly, successful omni-channel marketing…

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Omni-Channel Marketing – A Mainstream Reality in 2015?
February 23, 2015

We’ve all heard the buzz about “omni-channel” marketing – enabling a seamless and consistent customer experience across all channels and devices…

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