Five Tips for Creating an Ideal Customer Profile
February 16, 2015

Don’t get me wrong, developing customer profiles isn’t exactly easy, but here are a few tips that should ease your foray…

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Customer Profiling – Your New Secret Weapon
February 13, 2015

To Know Thy Customer is to Love Thy Customer… I’ve had the good fortune to work with a lot of really…

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Three Things Customized Sneakers Can Tell You About Your Marketing
February 3, 2015

I have about 45 pairs of Nike sneakers. Not kidding. 45. Some friends make fun of this; others find it to…

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Six Marketing Lessons I Learned from Playing Candy Crush
January 22, 2015

I don’t know about you, but I enjoy killing time playing Candy Crush.  In fact, I’m on level 532 – so…

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What Does the Super Bowl Have to do with Statements?
January 19, 2015

It’s official. The New England Patriots and the Seattle Seahawks are in the Super Bowl. After a weekend of amazing (and…

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Your Retail Energy New Year’s Resolution – REWIND!
December 27, 2014

Last January I posted a blog directed toward the Retail Energy industry titled “Your New Year’s Resolution – Customer Retention.”  Back just…

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10 Trends to Define Marketing in 2015 – Broadcast Declines Unless it can Harness the Power of Direct Channels and the Second Screen
November 25, 2014

We’ve reached the final leg of our series “10 Trends to Define marketing in 2015.” To review the previous trends, start at…

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10 Trends to Define Marketing in 2015 – Predictive Analytics for BI and the Growth of Native Advertising
November 19, 2014

Hopefully you’ve had the chance to read some of our other articles about the “Ten Trends to Define Marketing in 2015.”…

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10 Trends to Define Marketing in 2015 – Recognition Software and Gamification Bring new Business Opportunities
November 17, 2014

Over a series of five blog articles, we are going to explore the emerging trends for 2015, and ways to implement…

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10 Trends to Define Marketing in 2015 – Permission-based Mobile Marketing and Merging CRM with Social
November 14, 2014

Over a series of five blog articles, we are going to explore the emerging trends for 2015, and ways to implement…

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