How to Meet Growth Targets? Proactive Customer Engagement!
January 20, 2016

I am often asked “How can I meet my growth targets in the next 6 to 12 months?”  My answer, without…

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Five Things Your Customers Expect From Their Statements
January 14, 2016

The best way to keep your customer happy is through constant, clear communications. One of the ways to reach customers is…

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Marketing Trends for 2016 – Trend 10: Emerging Technologies That Will Move the Needle in 2016
December 15, 2015

I’ll end this series with a fun topic – New technology, and how it impacts marketing. Virtual reality makes a comeback –…

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Marketing Trends for 2016 – Trend 9: Direct Marketing Spend Roars Back
December 10, 2015

For decades, direct mail was the workhorse of direct marketing, and as technology advanced, marketers migrated to far less expensive contact…

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Marketing Trends for 2016 – Trend 8: Next Level “Test and Learn” Methodologies
December 8, 2015

Another thing that we’ve seen is the need to “test and learn” not only creative treatments, but data sets, modeling variables,…

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Marketing Trends for 2016 – Trend 7: Online Media Continues to Become More Targeted, and Potentially More Expensive
December 3, 2015

Many people think of banner ads, social media, mobile messaging and SMS as broadcast mediums, when in fact, they are becoming…

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Marketing Trends for 2016 – Trend 6: More Sophisticated Channel Integration
December 1, 2015

Every year, we spend a lot of time analyzing DMA statistics and other industry data. The biggest trend I see that…

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Marketing Trends for 2016 – Trend 5: Content-Rich Experiences
November 24, 2015

If you shop online, you will note the many new and different ways that products are curated to you as a…

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Ten Trends That Will Define Marketing in 2016
November 24, 2015

As part of our yearly series, “Ten Trends to Define Marketing,” we have invited three SourceLink guest authors from different areas…

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Marketing Trends for 2016 – Trend 4: Location-Based Marketing Gains Sophistication and Wearables Push this Trend
November 19, 2015

I wrote about this some last year, but since the Apple Watch is now available, marketers will be figuring out ways…

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