Affinity + Insurance Marketers

Today’s insurance customers are increasingly selective and do plenty of shopping around before they buy. Online pricing tools have leveled the playing field for customers but don’t allow room to communicate the true value you offer.

We help you break through the clutter to reach new prospects while staying in front of current insureds during renewal periods. We leverage best practices from other industries to offer proven, targeted, data-driven, integrated marketing programs that speak directly to your prospects and customers.

Whether you’re a broker, third party administrator or an insurance carrier utilizing strategic alliances and partnerships with financial institutions, our security standards allow us to manage confidential data and execute programs in multiple channels to achieve the best results.

Case Study: National Insurance Affinity Partner

Mission: Develop seamless communication platform tailored to the needs of each individual customer.

Method: Developed micro-sites for each recipient customized by bank and insurance product. SourceLink added URLs and special key codes to drive visits to the custom microsites.

Results: Increased ROI by 150% by dramatically improving response and take rates.

Case Study: National Mutual Life Insurance Client

Mission: To reduce waste and become more efficient in mailing the appropriate  prospectus for each fund family to each account holder.

Method: SourceLink created a unique Fund ID to each record, weighted each fund to enable priority ordering of individual prospectus pages. In addition, a creative asset library for each fund was created. SourceLink produced relevant customized prospectuses.

Did it work?

Related Content


Insuring Success for Marketing to the Next Generation of Insurance Buyers


[ BLOG ] How Much Does a Mailing List Cost? more >

[ BLOG ]
How Data Drives Customer Engagement That Works

more >

[BLOG] A Matrix Approach to Prospect Selection more >

[ BLOG ]
Can-Do Customer Centricity

more >