Bank(Black&White).jpg
consumer lending.jpg
healthcare header.jpg
retail-energy.jpg
retail experience.jpg
insurance.jpg
other header.jpg
Bank(Black&White).jpg

New Customer Acquistion for Banks and Credit Unions


SCROLL DOWN

New Customer Acquistion for Banks and Credit Unions


Financial Services

Banks + Credit Unions

Let us help you communicate more effectively
Whether looking to acquire new customers or provide them with statements or compliance documents, communicating effectively will foster loyalty and win you more business.  

Customer Nurturing & Retention

Ensure your customers have what they need, when they need it
From account statements to compliance notices, you have a lot of critical information to communicate to your customers. 

Managing routine information is one thing but ensuring you deliver what they need, when they need it, with the right cross-sell offers adds yet another layer of communication complexity.  We design hyper-targeted offers that provide your customers exactly what they need.

Rely on the experts
Managing millions of financial documents every year under one umbrella is our expertise.  Let us help you build trusted relationships with your customers. 

Learn more about customer communications: 

Customer Acquisition

Differentiating yourself is critical
With more consumers shopping online for nearly everything, including their financial institution, what makes you different is key. The reasons customers will choose you can be as individual as the customer themselves. 

It’s about how and what you communicate
Sending the right offer to the right person at the right time makes all the difference. 
As the premier provider for checking acquisition programs, we know how to leverage data to best position offers in the market and increase market share. 

Learn more about customer acquisition programs: 

 

 

 

Our programs are the best in the business. Just take a look at the examples below:


Client Case Study: Central Bancompany

Mission: Central Bancompany needed to effectively acquire new consumer and small business customers and build market share.

Method: Identify market opportunities near locations and identify offers unique in their footprint.
 

Did it work?

 
DSSG_marketshare.jpg
 
Our Bank has continued to be a Forbes’ Best in Class performer because of the strategies SourceLink has put in place.
— John Hofmeister, Senior Vice President, Marketing, Central Bancompany

Client Case Study: A mid-size regional bank

Mission: Improve customer communications offering more channels, reducing print and mail costs and increasing cross-sell offers and speed to market.

Method: Leveraged our proprietary Customer Engagement Platform to allow customers to choose delivery methods, redesigned statements for clearer calls-to-action and included advanced analytic & hyper targeting capabilities for promotional offers and cross-sell services.

Did it work?

 
DSSG_printandmailcostsdown.jpg
 

Related Content

   
  
 0 
 0 
 1 
 3 
 22 
 SourceLink 
 1 
 1 
 24 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ BROCHURE ]    Retail Banking     more  >

[ BROCHURE ]
Retail Banking

more >

   
  
 0 
 0 
 1 
 5 
 33 
 SourceLink 
 1 
 1 
 37 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ CASE STUDY ]    Checking Acquisition     more  >

[ CASE STUDY ]
Checking Acquisition

more >

   
  
 0 
 0 
 1 
 6 
 35 
 SourceLink 
 1 
 1 
 40 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
     [ WHITEPAPER ]   Making Cross-Sell Part of Your Bank Culture   more  >

[ WHITEPAPER ]
 
Making Cross-Sell Part of Your Bank Culture

more >

   
  
 0 
 0 
 1 
 8 
 50 
 SourceLink 
 1 
 1 
 57 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ CASE STUDY ]   Prospect Modeling Impact on Checking Acquisition    more  >

[ CASE STUDY ]
Prospect Modeling Impact on Checking Acquisition

more >

   
  
 0 
 0 
 1 
 10 
 58 
 SourceLink 
 1 
 1 
 67 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ BLOG ]   Neuromarketing at the Financial Brand       more  >

[ BLOG ]
Neuromarketing at the Financial Brand 

more >

   
  
 0 
 0 
 1 
 10 
 62 
 SourceLink 
 1 
 1 
 71 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ BLOG ]   How to Overcome the 3 Biggest Customer Experience Disconnects in Bank Marketing    more  >

[ BLOG ]
How to Overcome the 3 Biggest Customer Experience Disconnects in Bank Marketing

more >

consumer lending.jpg

Consumer Finance Lead Generation and Retention


SCROLL DOWN

Consumer Finance Lead Generation and Retention


Consumer Finance

Consumer Lenders

Customer acquisition and retention strategies
We live in a fast-paced world of communication where every interaction gives you another opportunity to strengthen your relationship with your customer. As a lender, your business depends on continually finding new customers and extending your relationship with existing ones. How you engage with them is changing as rapidly as the channels themselves. 
For over 25 years, we’ve helped consumer lenders acquire and retain customers at the branch level, through direct mail and online lending platforms.  

Customer Nurturing & Retention

Customers who already trust you to service their loans are more likely to think of you the next time they need financing. 

Our Customer Engagement Platform allows you to stay in touch with customers across touchpoints. 

We offer: 

  • A 360-degree view of your customers
  • Communication preference management
  • Consistency in omni-channel delivery
  • Targeted offers based on data insights
  • Payment due reminders
  • Past due notices
  • Click-to-pay promotions

Customer Acquisition

The best acquisition strategies start with a solid prospect list that is aligned with appealing offers for each segment. At SourceLink we connect data, design and delivery. 

We can increase your close ratios at an acquisition cost that’s affordable and communicate with your prospective customers in the channels they prefer.

We offer: 

  • Data analytics for better targeting
  • Data append to supplement your prospect lists
  • Live-check mailings
  • Invitation-to-apply offers
  • Pre-approved offer campaigns

 

SourceLink Expertise

We have a deep understanding of state laws, set-up processes and MICR specifications required for consumer lending campaigns so you can be sure they’re done right. We send the right offer to the right person at the right time, through print and digital strategies. Whether you’re acquiring new customers or nurturing those you have, we are your communications powerhouse.
 

Take a look at some of our satisfied customers below:


For over 20 years, SourceLink has been a trusted partner for our company. SourceLink has partnered with Tower to achieve low acquisition costs and high close rates through the use of live checks, pre-approved offers and ‘Invitation to Apply’ campaigns. They are absolutely an integral part of our business.
— Francis C. Lee, President and CEO, Tower Loan

Client Case Study: A 15 year Consumer Finance Client

Mission: Create a consistent lead flow with a low acquisition cost and measure impact of closed loan rate by utilizing multiple channels for prospecting campaigns.

Method: SourceLink developed a methodology of quantifying the lift in closed loan rates when soliciting a targeted email based upon a modeled profile as compared to all individuals in a Zip+4 geography or direct mail prospects who had an available email. We also used an email-modeled profile to increase loan close rates significantly on the marketing effort while not reducing loan volume.

Did it work? 
 

 
Prospect Email Success
 

Mission: A finance company wanted to become a more efficient organization by lowering costs of monthly bills and increasing e-adoption.

Method: Developed normalized customer database and created variable on-statement messaging to direct customers to new online portal which provided access to online bill pay, online statements and historical account information. After 90 days, sent offers to customers who had high usage of online portal in exchange for signing up for e-bills.

Did it work?

 
Increase in e-bill usage and postage savings
 

Related Content

 
   
  
 0 
 0 
 1 
 8 
 52 
 SourceLink 
 1 
 1 
 59 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ CASE STUDY ]    Email + Geo-Targeting For Consumer Lenders     more  >

[ CASE STUDY ]
Email + Geo-Targeting For Consumer Lenders

more >

   
  
 0 
 0 
 1 
 5 
 34 
 SourceLink 
 1 
 1 
 38 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ BROCHURE ]    Consumer Lending Solutions     more  >

[ BROCHURE ]
Consumer Lending Solutions

more >

   
  
 0 
 0 
 1 
 10 
 58 
 SourceLink 
 1 
 1 
 67 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ BLOG ]    Three Acquisition Strategies That Work For Consumer Lenders     more  >

[ BLOG ]
Three Acquisition Strategies That Work For Consumer Lenders

more >

   
  
 0 
 0 
 1 
 10 
 58 
 SourceLink 
 1 
 1 
 67 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ WHITEPAPER ]    6 Acquisition Strategies For Consumer Finance Lenders     more  >

[ WHITEPAPER ]
6 Acquisition Strategies For Consumer Finance Lenders

more >

   [ VIDEO ]    Digital Marketing Solutions For Consumer Finance Lenders     more  >

[ VIDEO ]
Digital Marketing Solutions For Consumer Finance Lenders

more >

 
 
healthcare header.jpg

Healthcare and Medicare Marketing and Lead Generation


SCROLL DOWN

Healthcare and Medicare Marketing and Lead Generation


Healthcare

Medicare Marketers

Through the end of 2016, over 58 million Americans were enrolled in Medicare plans. It pays to understand better what makes your members tick. While consumer-driven healthcare continues to evolve, a vastly different competitive landscape for insurers has taken shape. SourceLink specializes in acquiring new members and retaining them from year to year.

During the Medicare Annual Election Period (AEP) you only have 68 days to enroll the majority of your members for the year so how can you make the most of every one? Watch the video below:

 
 

Like attracts like so it makes sense to market more to people who “look like” those who have responded to your messaging before. It starts with a list of your ideal prospects – those that are most likely to respond to you and your offer and build a response model of those to target. SourceLink also works with you to communicate with them efficiently and intelligently to provide the leads you need to succeed in AEP. But we do more than just modeling – our services also allow you to directly message those prospects via direct mail, e-mail, social media, mobile and display advertising, both on and offline.

Sometimes AEP doesn’t go as we expect. Unknown competitor activity, election years and more can disrupt the best-laid plans for marketing AEP. So how do you make sure you are prepared for a wrench thrown in your spokes during AEP? Take a look at the video below to learn more:

 
 

Whether you need help with AEP, turning 65 or retention marketing, you may find value in the stories below:


Client Case Study: Mid-size Medicare Advantage plan in the Midwest

Mission: Increase new Medicare Advantage membership from previous AEP. 

Method: Develop targeted prospect lists, craft personalized messaging, coordinate banner ads and unique microsites.

Did it work?

 
489 more members_case study.jpg
 

Program Case Study: 2017 AEP for numerous clients

Mission: Improve on 2017 AEP results, both in cost per acquisition and overall new membership.

Method: Use predictive modeling for direct mail and then cross-match IP addresses to prospecting lists for targeted display advertising.

Did it work?

 
AEP_case study.jpg
 

Great results (Midwestern Medicare Advantage Plan) – 48% conversion rate, a 139% increase. Cost per lead reduced 32% and cost per new member reduced 42%.

Even better results (Major Southeastern Non-profit Health Plan) – 41% reduction in quantity mailed and still led to 65% more new members, 64% reduction in cost per acquisition and a 71% jump in response rates.

“You gotta be kidding me” results (Northeastern Medicare Advantage Plan) – 2.15% overall response rate and 40% conversion rate. Enough said!

 

You can learn more about specific solution sets here: 


Related Content

 
    [ BROCHURE ]  Medicare Marketing Solutions   more  >

[ BROCHURE ]
Medicare Marketing Solutions

more >

    [ WEBINAR ]  5 Marketing Tips to Give you the Edge for AEP   more  >

[ WEBINAR ]
5 Marketing Tips to Give you the Edge for AEP

more >

    [ BLOG ]  Importance of Marketing to Caregivers   more  >

[ BLOG ]
Importance of Marketing to Caregivers

more >

    [ WHITEPAPER ]  How to Succeed in Medicare Marketing   more  >

[ WHITEPAPER ]
How to Succeed in Medicare Marketing

more >

 
retail-energy.jpg

Retail Energy Marketing and Customer Acquisition


SCROLL DOWN

Retail Energy Marketing and Customer Acquisition


Retail Energy

Energy Retailers

The main challenge for energy retailers is continuing to find new customers in an increasingly competitive environment. Door-to-door and outbound call centers aren’t cutting it on their own anymore – you are tasked with reaching the right people, at the right time with the right offer. We’re here to help you do that.

Through a combination of frequent exposure to your brand through social media, mobile ads, display advertising and video, you can reach your ideal prospects where they interact, and how they choose to respond to you. This approach combined with more infrequent highly-targeted marketing through email and direct mail results in more profitable and sticky customers for you.

All of these strategies are managed in a close-looped environment to continue to nurture your ideal prospects and provide detailed attribution reporting on what is working best to get you [ lots of ] new customers. Furthermore, you’ll be working with folks that understand the retail energy industry inside and out, and do the legwork to research and provide thought leadership in what is working best in your specific market. Here are some stats about who we work with:

 
   
  
 0 
 0 
 1 
 6 
 35 
 SourceLink 
 1 
 1 
 40 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
     Sample work for a retail energy client.
 

Here's a snapshot of who we work with:    


Related Content

 
   
  
 0 
 0 
 1 
 5 
 31 
 SourceLink 
 1 
 1 
 35 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ BROCHURE ]    Retail Energy Acquisition Engine     more  >

[ BROCHURE ]
Retail Energy Acquisition Engine

more >

   
  
 0 
 0 
 1 
 7 
 44 
 SourceLink 
 1 
 1 
 50 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ VIDEO ]    The Acquisition Engine in Action!    more  >

[ VIDEO ]
The Acquisition Engine in Action!

more >

   
  
 0 
 0 
 1 
 11 
 69 
 SourceLink 
 1 
 1 
 79 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ BLOG ]    How to Meet Growth Targets? Proactive Customer Engagement!     more  >

[ BLOG ]
How to Meet Growth Targets? Proactive Customer Engagement!

more >

   
  
 0 
 0 
 1 
 8 
 51 
 SourceLink 
 1 
 1 
 58 
 14.0 
  
  
 
  
    
  
 Normal 
 0 
 
 
 
 
 false 
 false 
 false 
 
 EN-US 
 JA 
 X-NONE 
 
  
  
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
  
  
  
  
  
  
    
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0in 5.4pt 0in 5.4pt;
	mso-para-margin:0in;
	mso-para-margin-bottom:.0001pt;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:Cambria;
	mso-ascii-font-family:Cambria;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Cambria;
	mso-hansi-theme-font:minor-latin;}
 
      [ WEBCAST ]    Hyper-Personalization in Retail Energy Marketing     more  >

[ WEBCAST ]
Hyper-Personalization in Retail Energy Marketing

more >

 
retail experience.jpg

Retail Customer Analytics and Data Insight


SCROLL DOWN

Retail Customer Analytics and Data Insight


Retail

Retailers

Retail customers are increasingly empowered and discriminating. Loyalty and purchase behavior is directly dictated by their experience with your brand. You need a partner that optimizes the customer experience across channels, understands buying behavior and then identifies look-alike customers. Retail customer engagement is a game of the five Ws – first understanding who buys, and then what, where, when, why and then how they buy.

SourceLink’s Database and Analytic teams help you to leverage your data to discover strategic insights about your customers and help you identify and engage those customers that are most valuable to your business. Are you utilizing a marketing database?


Client Case Study: Tractor Supply Company

Mission: Expand understanding of current customers, capture and organize data about those customers and execute multi-channel campaigns.

Method: Develop a next generation marketing database capable of managing high volumes of consumer data and providing a single view of their customers.

Did it work? 

 
tractor-supply (1).png
 

Related Content