Banks + Credit Unions

Let us help you communicate more effectively
Whether looking to acquire new customers or provide them with statements or compliance documents, communicating effectively will foster loyalty and win you more business.  

Customer Acquisition

Differentiating yourself is critical
With more consumers shopping online for nearly everything, including their financial institution, what makes you different is key. The reasons customers will choose you can be as individual as the customer themselves. 

It’s about how and what you communicate
Sending the right offer to the right person at the right time makes all the difference. 
As the premier provider for checking acquisition programs, we know how to leverage data to best position offers in the market and increase market share. 

Learn more about customer acquisition programs: 

• Checking Acquisition Solutions

• Bank Journey Mapping

• Promotional Offer Tracking and Marketing

Our programs are the best in the business. Just take a look at the examples below:

Client Case Study: Central Bancompany

Mission: Central Bancompany needed to effectively acquire new consumer and small business customers and build market share.

Method: Identify market opportunities near locations and identify offers unique in their footprint.
 

Did it work?

Client Case Study: A mid-size regional bank

Mission: Improve customer communications offering more channels, reducing print and mail costs and increasing cross-sell offers and speed to market.

Method: Leveraged our proprietary Customer Engagement Platform to allow customers to choose delivery methods, redesigned statements for clearer calls-to-action and included advanced analytic & hyper targeting capabilities for promotional offers and cross-sell services.

Did it work?

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Consumer Lenders

Customer acquisition and retention strategies
We live in a fast-paced world of communication where every interaction gives you another opportunity to strengthen your relationship with your customer. As a lender, your business depends on continually finding new customers and extending your relationship with existing ones. How you engage with them is changing as rapidly as the channels themselves. 
For over 25 years, we’ve helped consumer lenders acquire and retain customers at the branch level, through direct mail and online lending platforms.  

Customer Acquisition

The best acquisition strategies start with a solid prospect list that is aligned with appealing offers for each segment. At SourceLink we connect data, design and delivery. 

We can increase your close ratios at an acquisition cost that’s affordable and communicate with your prospective customers in the channels they prefer.

We offer: 

• Data analytics for better targeting

• Data append to supplement your prospect lists

• Live-check mailings

• Invitation-to-apply offers

• Pre-approved offer campaigns

SourceLink Expertise

We have a deep understanding of state laws, set-up processes and MICR specifications required for consumer lending campaigns so you can be sure they’re done right. We send the right offer to the right person at the right time, through print and digital strategies. Whether you’re acquiring new customers or nurturing those you have, we are your communications powerhouse.
 

Take a look at some of our satisfied customers below:

Client Case Study: A 15 year Consumer Finance Client

Mission: Create a consistent lead flow with a low acquisition cost and measure impact of closed loan rate by utilizing multiple channels for prospecting campaigns.

Method: SourceLink developed a methodology of quantifying the lift in closed loan rates when soliciting a targeted email based upon a modeled profile as compared to all individuals in a Zip+4 geography or direct mail prospects who had an available email. We also used an email-modeled profile to increase loan close rates significantly on the marketing effort while not reducing loan volume.

Did it work? 
 

Mission: A finance company wanted to become a more efficient organization by lowering costs of monthly bills and increasing e-adoption.

Method: Developed normalized customer database and created variable on-statement messaging to direct customers to new online portal which provided access to online bill pay, online statements and historical account information. After 90 days, sent offers to customers who had high usage of online portal in exchange for signing up for e-bills.

Did it work?

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Our industry expertise, member data modeling, online and offline multi-channel marketing strategies, and targeted creative executions are sure to produce maximum results for you.

As one of the country’s leading marketing firms, our focus is to create highly targeted, compelling online and offline campaigns which reach your audience where they spend their time, resulting in maximum performance levels.

Our S.M.A.R.T. modeling technology, combined with strategic plan development and compelling online and offline creative have led to a significant lift in lead volume and conversions vs. traditional marketing across our portfolio of AEP clients. In addition to helping you increase lead volume and acquire new members, we’re also well known for lowering the cost per lead and cost per new member for your Medicare enrollment programs.

CUSTOMER Results from 2018 Annual Election Period (AEP)

It starts with strong relationships

Building strong, trusted client relationships is essential to us. First, we listen, gaining an understanding of the needs and challenges of our clients. Then we become an extension of their team, developing a strong plan of action to meet or exceed their goals.

Prospect identification and acquisition

You want to keep the top of the funnel full and keep new members coming. Whether it’s AEP, Open Enrollment, Age-In or Late to Retire, prospect identification is critical. The competition is greater, the shopping is more intensive, and once they join a plan, members rarely switch. Our acquisition engine combines our proprietary S.M.A.R.T. Modeling technology with industry-best creative in multi-channel campaigns designed specifically for Medicare marketers. We’ll model prospects by county, by household demographic and psycho graphic tendencies, by socioeconomics and consumer expenditures, and by other variables. Then we’ll build awareness prior to campaign efforts and continue through to conversion. Our clients have collectively achieved a 70.6% increase in member conversions using our approach.

Improve retention

The challenge is to identify the reasons members dis-enroll and also build profiles and models to identify those who may consider dis-enrolling in the future. This leads to the creation of a multi-channel campaign to retain them as members.

The Importance of local

Medicare members are most comfortable with insurers invested in their local community. It’s vital to identify your ideal customers and create campaigns that emphasize the company’s involvement locally. These campaigns strengthen the bond between the brand and the individual.

Medicare Marketers

Through the end of 2016, over 58 million Americans were enrolled in Medicare plans. It pays to understand better what makes your members tick. While consumer-driven healthcare continues to evolve, a vastly different competitive landscape for insurers has taken shape. SourceLink specializes in acquiring new members and retaining them from year to year.

During the Medicare Annual Election Period (AEP) you only have 68 days to enroll the majority of your members for the year so how can you make the most of every one? Watch the video below:

Like attracts like so it makes sense to market more to people who “look like” those who have responded to your messaging before. It starts with a list of your ideal prospects – those that are most likely to respond to you and your offer and build a response model of those to target. SourceLink also works with you to communicate with them efficiently and intelligently to provide the leads you need to succeed in AEP. But we do more than just modeling – our services also allow you to directly message those prospects via direct mail, e-mail, social media, mobile and display advertising, both on and offline.

Sometimes AEP doesn’t go as we expect. Unknown competitor activity, election years and more can disrupt the best-laid plans for marketing AEP. So how do you make sure you are prepared for a wrench thrown in your spokes during AEP? Take a look at the video below to learn more:

Whether you need help with AEP, turning 65 or retention marketing, you may find value in the stories below:

Client Case Study: Mid-size Medicare Advantage plan in the Midwest

Mission: Increase new Medicare Advantage membership from previous AEP. 

Method: Develop targeted prospect lists, craft personalized messaging, coordinate banner ads and unique microsites.

Did it work?

Program Case Study: 2017 AEP for numerous clients

Mission: Improve on 2017 AEP results, both in cost per acquisition and overall new membership.

Method: Use predictive modeling for direct mail and then cross-match IP addresses to prospecting lists for targeted display advertising.

Did it work?

Great results (Midwestern Medicare Advantage Plan) – 48% conversion rate, a 139% increase. Cost per lead reduced 32% and cost per new member reduced 42%.

Even better results (Major Southeastern Non-profit Health Plan) – 41% reduction in quantity mailed and still led to 65% more new members, 64% reduction in cost per acquisition and a 71% jump in response rates.

“You gotta be kidding me” results (Northeastern Medicare Advantage Plan) – 2.15% overall response rate and 40% conversion rate. Enough said!

You can learn more about specific solution sets here: 

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Energy Retailers

The main challenge for energy retailers is continuing to find new customers in an increasingly competitive environment. Door-to-door and outbound call centers aren’t cutting it on their own anymore – you are tasked with reaching the right people, at the right time with the right offer. We’re here to help you do that.

Through a combination of frequent exposure to your brand through social media, mobile ads, display advertising and video, you can reach your ideal prospects where they interact, and how they choose to respond to you. This approach combined with more infrequent highly-targeted marketing through email and direct mail results in more profitable and sticky customers for you.

All of these strategies are managed in a close-looped environment to continue to nurture your ideal prospects and provide detailed attribution reporting on what is working best to get you [ lots of ] new customers. Furthermore, you’ll be working with folks that understand the retail energy industry inside and out, and do the legwork to research and provide thought leadership in what is working best in your specific market. Here are some stats about who we work with:

Here's a snapshot of who we work with:    

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Retailers

Retail customers are increasingly empowered and discriminating. Loyalty and purchase behavior is directly dictated by their experience with your brand. You need a partner that optimizes the customer experience across channels, understands buying behavior and then identifies look-alike customers. Retail customer engagement is a game of the five Ws – first understanding who buys, and then what, where, when, why and then how they buy.

SourceLink’s Database and Analytic teams help you to leverage your data to discover strategic insights about your customers and help you identify and engage those customers that are most valuable to your business. Are you utilizing a marketing database?

Mission: Expand understanding of current customers, capture and organize data about those customers and execute multi-channel campaigns.

Method: Develop a next generation marketing database capable of managing high volumes of consumer data and providing a single view of their customers.

Did it work? 

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Affinity + Insurance Marketers

Today's insurance customers are increasingly selective and do plenty of shopping around before they buy. Online pricing tools have leveled the playing field for customers but don’t allow room to communicate the true value you offer. 

We help you break through the clutter to reach new prospects while staying in front of current insureds during renewal periods. We leverage best practices from other industries to offer proven, targeted, data-driven, integrated marketing programs that speak directly to your prospects and customers.

Whether you’re a broker, third party administrator or an insurance carrier utilizing strategic alliances and partnerships with financial institutions, our security standards allow us to manage confidential data and execute programs in multiple channels to achieve the best results.

Case Study: National Insurance Affinity Partner

Mission: Develop seamless communication platform tailored to the needs of each individual customer. 

Method: Developed micro-sites for each recipient customized by bank and insurance product. SourceLink added URLs and special key codes to drive visits to the custom microsites. 

Results: Increased ROI by 150% by dramatically improving response and take rates. 

Did it work?

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