World Congress - Medicare Marketing & Sales Innovation Summit

World Congress - Medicare Marketing & Sales Innovation Summit

Several members of SourceLink’s healthcare team will be at the event, including Directors of Business Development Craig Blake and Rick Berman, and Vice President of Healthcare Strategy, Merry Beth Ward. If you are interested in hearing about the SourceLink approach and how we can help you acquire, nurture, and retain customers, please contact us at info@sourcelink.com.

Presenter: Merry Beth Ward
CASE STUDY: Utilize Predictive Analytics to Direct Market Segmentation and Efficiently Allocate Resources
March 5, 2018 - 4:15pm

Most companies share at least one global commonality: a finite number of marketing resources. It’s imperative to accurately target viable customers to prevent wasted time and emptied wallets trying to engage consumers who can’t be – or don’t want to be – reached. Complete the learning circle by building a plan of attack to ensure the most efficient and effective workflows to limit spending and increase profits so your health plan and network can do more good.

  • Make the most of your sales and marketing dollars by identifying leads who are most likely to convert to a sale
  • Determine optimal communication times and channels using lead response management for tangible metrics to increase member acquisition
  • Analyze the impact of predictive analytics on marketing objectives and discuss how to set realistic goals to evaluate progress and course correct throughout a campaign
  • Assess next-best-action marketing tactics and learn how to creatively work numbers backwards to hit goals
     

 

 

Healthcare Education Association - 11th Annual Medicare Marketing, Sales, & Product Summit

Healthcare Education Association - 11th Annual Medicare Marketing, Sales, & Product Summit

SourceLink will be a sponsor at the upcoming Healthcare Education 11th Annual Medicare Marketing, Sales, & Product Summit.

Our very own Rick Berman, Director of Business Development, will present "Annual Enrollment Period 2017 Results & Insights for 2018 and Beyond", on March 12th from 11:15-12:00pm. His interactive discussion will hit on the highs and lows of AEP 2017, through a moderated conversation amongst the audience, gain a cooperative understanding of what worked and what didn’t that will inform your preparations for AEP 2018.

To learn more about SourceLink, come see us at our booth or visit www.sourcelink.com/healthcare

CUNA Marketing & Business Development Council Conference

CUNA Marketing & Business Development Council Conference

SourceLink will be at the 25th Annual CUNA Marketing & Business Development Council Conference. Come meet two members of the SourceLink team, Diane Trout-Cummins and Cindy Miller, to learn how SourceLink can help take your marketing to the next level.

AFSA - Vehicle Finance Conference and Exposition

AFSA - Vehicle Finance Conference and Exposition

AFSA is hosting their 2018 AFSA Vehicle Finance Conference & Expo on March 20-22 in Las Vegas NV. Senior Director of Business Development, Greg Hamby, will be in attendance.