Data Modeling and Analytics
Validate intuition with data
You may think you know who to prospect, but what if you could build a profile based on your ideal customers – using age, income, marital status, even credit score – to find more just like them?
When you take a multivariant approach, leveraging demographic, sociographic, lifestyle, health and financial attributes as well as channel preference, you can figure out what makes your customers tick and how target prospects are most likely to respond.
We analyze your data, using both human interpretation and deep machine learning, to profile and segment it so that you can execute truly personalized marketing.
Isolating the attributes of your best customers allows you to apply customized segmentation. Predictive algorithms based on business needs allow you to score and prioritize your prospect records. Customer personas and clusters tell you how you reach and talk to your ideal audience.
Together, these modeling and analytics techniques ensure you are targeting the right prospects with the right message in the right channel at the right time.