As the Baby Boomer generation continues to reach retirement age, an increasing number of their adult children (ages 45-64) are taking on the role of caregiver and trusted adviser for all major health-related decisions.
This webinar highlights the inherent value of developing targeted messaging for this growing segment of the population, outlines some of the most effective ways to reach this audience, and discusses how data analytics can help you maximize the efficiency of your marketing dollar by helping pinpoint exactly the right prospects for this type of campaign.
What You Will Learn:
- Gain insight into which marketing channels are most effective for Caregiver audiences
- Learn how data modeling can help you develop informed and efficient messaging campaigns
- Learn strategies to tap into a commonly overlooked audience to help drive new enrollments and improve ROI