Offer Tracking

Promotional Offer Tracking and Marketing

Managing redemption and account opening for any promotional-based marketing campaign can be a real headache when it comes to coordinating attribution across redemption channels. SourceLink has developed a web-based offer tracking and redemption platform for some of the nation’s largest banks, which optimizes promotion spend, and has reduced costs by over 30% for institutions that used it.

The lead generation reporting platform tailors offers most likely to convert, while optimizing spend on direct mail, email, teller, ATM, display, and social ads. Additionally, offers are tracked in real-time, using a campaign code generator for any type of promotion, where unique redemption codes are tied to campaigns running across channels.