Retail customers are increasingly empowered and discriminating. Loyalty and purchase behavior is directly dictated by their experience with your brand. You need a partner that optimizes the customer experience across channels, understands buying behavior and then identifies look-alike customers. Retail customer engagement is a game of the five Ws – first understanding who buys, and then what, where, when, why and then how they buy.
SourceLink’s Database and Analytic teams help you to leverage your data to discover strategic insights about your customers and help you identify and engage those customers that are most valuable to your business. Are you utilizing a marketing database?
Client Case Study: Tractor Supply Company
Mission: Expand understanding of current customers, capture and organize data about those customers and execute multi-channel campaigns.
Method: Develop a next generation marketing database capable of managing high volumes of consumer data and providing a single view of their customers.