About Us

Our Philosophy

We are a multichannel, data-driven, direct marketing services company. Illuminated Marketing is our unique method of combining data, design and delivery. It's where science and imagination collide, resulting in the solution. The product is a one-stop, full-service answer to your marketing needs.

What does that mean for you? It's simple: While your business, your market and your needs are complicated and ever-changing, we have the tools, the processes and the people to uncover what's hidden and bring the right solutions to light.

We are a company that you should be proud to work with. Our commitment to diversity, staff training and personal development for our employees makes for a stronger organization and a richer workplace, while our commitment to social responsibility and green practices makes for a better world and a brighter future.

Our People


Commitment + Teamwork
Don McKenzie
President and Chief Executive Officer, SourceLink Corporate

dmckenzie@sourcelink.com

Don's passions extend from family, travel and golf to being part of a learning and growing organization. He's dedicated to the success and long-term viability of SourceLink and the entire industry. The Great Recession proved to Don that teams could make very difficult and impactful business and financial decisions, while preserving quality and service, and at the same time be compassionate, thoughtful and caring, even during times of dramatic change. His personal moment of illumination took place during a family trip to Ireland.

Don has had the honor to serve as a speaker at many conferences, sit on several boards and has had two terms as vice chairman of the Direct Marketing Association with over 2,500 member companies worldwide. During his career, Don has led over 15 mergers and acquisitions in the marketing services industry. He graduated from Springfield College with a bachelor of science in education.


"Every day I get to work with a talented team that is client-driven, innovative, accountable and fun."

Relationships + Results
Pat O'Brien
VP Business Development & CMO

pobrien@sourcelink.com

When it comes to work life and home life, Pat believes life is a team sport. He considers strong relationships to be the keys to success for any venture. He spends his spare time helping others achieve their goals in life, from career coaching to athletic coaching. Professionally, that coaching attitude means he works closely with clients to solve their marketing problems while helping their businesses prosper and making their lives easier.

Pat has a bachelor of science in both business and finance from Mount Saint Mary's University as well as a master's degree in business administration from Pennsylvania State University.


"I love the pressure of driving growth for my company and the satisfaction of positive customer experiences."

Strategy + Focus
Don Landrum
President, SourceLink Madison

dlandrum@sourcelink.com

For Don, his professional illuminated moment came when he made his first sale at SourceLink, realizing they had discovered something really good. The births of his children were also considerable moments of illumination for him. Don's 24 years of experience in direct marketing and his leadership and innovation with SourceLink's banking products and services have helped make SourceLink one of the fastest growing companies in the direct marketing industry. Besides his dedication toward helping his clients reach their goals, Don counts family, direct marketing, college sports, reading and golf among his personal and professional passions.

Don graduated from Mississippi State University with a B.A. in business and industry. He also earned his M.B.A. from Mississippi State.

"Solving client problems never gets old."

Diligence + Optimism
Gordon Anderson
Executive Vice President & Chief Financial Officer

ganderson@sourcelink.com

Gordon's belief that life is too short not to take advantage of every day pushes him to work hard to love what he does. His appreciation truly shows. He says he's lucky to be paid to recognize opportunities, solve problems and have fun with good people. Gordon's passions include family, career, friends, racket sports and cars.

Gordon majored in accounting and has a B.S. in economics from the Warton School at the University of Pennsylvania. He also has an M.B.A. from Kellogg Graduate School of Management at Northwestern University, with a concentration in finance and an M.S. in taxation from the Kellstadt Graduate School of Business at DePaul University.

"I thrive on challenges, and I especially enjoy creating and implementing the right solutions where all parties benefit."

Innovative + Passionate
Ming Fu
Director of Database Development

mfu@sourcelink.com

Stepping off a plane into the United States, leaving his parents and birthplace behind for schooling and a career, Ming began his personal journey to illumination. A professional milestone for Ming came while presenting at the Fox Broadcasting International conference, featuring representatives from 13 countries. After wowing the audience with an innovative approach to improve future forecasts and capacity planning, Ming’s speech was voted the highlight of this prestigious conference.

When he is not coming up with innovative solutions in brainstorming sessions with colleagues, Ming enjoys time with his family and pets, sports, and volunteering for charities. Ming graduated from UCLA with degrees in Mathematics and Computer Science and has spent much of his professional career strategizing and identifying measurable metrics with media heavyweights Netflix and 20th Century Fox before joining the SourceLink team.

"Life is too short to waste any time, so make everything you do a masterpiece"

Collaboration + Customization
Dan Jackson
President, SourceLink South Carolina

djackson@sourcelink.com

With Dan's 20-plus years of experience in software, printing, direct mail production and digital imaging, he oversees all aspects of SourceLink's direct marketing solutions. His professional illuminated moment happened when he realized that all aspects of processing and reporting on transactional document outsourcing jobs could be both customized and automated. For Dan, that passion for efficiency and performance joins his personal passions of family, the outdoors, music, his dogs and sports.

Dan earned a B.S. in business and marketing from Winthrop University in Rock Hill, South Carolina.

"I love to hear clients say, 'We don't even think about it, we just know it will get done."

Dedication + Inspiration
Karen Clear
Vice President of Client Advisory Services, SourceLink Ohio

kclear@sourcelink.com

Karen finds that there is nothing more illuminating than helping others personally via the giving of her time to charities, or professionally as she remains dedicated to solving challenges for her clients. She is inspired by family, work, community service, health and education, and she brings what she learns from each of them to the office with her every day.

Karen served four years in the U.S. Army and earned her A.A. in business and marketing from American Intercontinental University.

"We must constantly seek to be unique! Never be boring."

Innovation + Transformation
Jim Wisnionski
Vice President and Chief Information Officer

jwisnionski@sourcelink.com

Jim lives by a mantra given to him by his father: “Do what you say you are going to do.” Because of this, he brings commitment to his professional career, as well as his passions, which include spending time with family and friends, audio/video technology, process integration, execution and wine. Winning the Microsoft Pinnacle award was his professional moment of illumination.

Jim received a bachelor of professional studies in organizational leadership at Roosevelt University in Chicago and studied applied computer science at Northern Illinois University. His awards include the Microsoft Pinnacle award in Business Analytics and the Technology Award for innovation from Equipment Leasing Association.

"Technology works because of the right combination of people, process and dedication."

Strategic + Pragmatic
Cindy Randazzo
Vice President, Strategic Marketing

crandazzo@sourcelink.com

With over 20 years of domestic and international marketing experience, Cindy has learned that “only those who can clearly articulate their vision will succeed in making their vision a reality. Those who can't, won't.” Cindy believes working with smart people exponentially elevates our ability to help our clients be successful. Her passions include family, creativity, smiling clients, laughing and SEC football.

Cindy received her B.A. in communications from the University of Louisiana at Lafayette and she is active in several marketing councils and associations: CMO Council, DMA CRM Council, McKinsey Online Executive Panel and MENG.

"Collaborative team energy is realized in inventive, practical strategies that produce desired results for our clients."

Objectives + Rewards
Rich Pocock
Vice President, Agency Services

rpocock@sourcelink.com

With a career that expands over 25 years, Rich still relishes learning something new every day, especially from his two sons who are both busy with their own careers and not shy about sharing their thoughts and ideas. He is passionate about his family, making a difference in his endeavors and continuing to grow in his professional and personal life. That passion extends to playing the drums, which he's done since the age of 14. He is thankful that he discovered direct marketing, and feels very fortunate to work at something he truly enjoys. He loves seeing the results from a campaign, learning from what works and what doesn't, collaborating with clients to accomplish a common goal, participating in idea creation and mentoring others.

Rich received his B.A. from Washington & Jefferson College, Washington, PA. He has served on the Financial Services Council of the DMA and has written numerous articles for DM News and other industry publications.

"The greatest aspect of direct marketing is its ever-changing landscape. That makes business and life more interesting and exciting."

Innovation + Invigoration
Matt Graham
Chief Strategy Officer

mgraham@sourcelink.com

Matt is all about building and figuring out how pieces work together. At the age of 10, Matt remembers his father's reaction as he came home from work to discover the family's brand new personal computer fully disassembled on the kitchen table. "I needed to see how it works" was the explanation that followed. Shortly afterwards, with a few hardware and software hacks, the computer was running faster, better, and doing some things it wasn't designed or able to do before. This same passion for figuring out how things work, and how to make them better, has defined his career.

In addition to his relentless pursuit of the next generation gadget or technology, Matt's well known for his sometimes unpopular role of "devil's advocate," supporting a successful drive of progression – in teams, operations, technology, and other areas of life.

"I love to build things: teams, operations and solutions."

Focus + Results
Brent Tartar
Vice President, Sales

btartar@sourcelink.com

Brent was once told by the VP of marketing at a Fortune 100 company that “for a sales guy, you really do know what you are talking about!” This was a stamp of approval he never wants to lose. It's clear that Brent does know what he's talking about, whether he's driving sales, developing client relationships, leading teams or just delivering results. He believes in SourceLink and it shows. His passions are his family, his career, learning, spending time with good friends and sports, particularly horse racing. In fact, Brent once owned a Standardbred racehorse that won the $500,000 Breeders Crown, a two-year-old filly stakes race.

Brent graduated from Northern Kentucky University with a B.S. in marketing.

"I get paid to do what I love."

Challenger + Champion
Tara Burke
Chief People Officer

tburke@sourcelink.com

Tara's passion for family, travel, singing, interior design and wellness all impact her work daily. As a human resource professional, Tara understands how her passions and those of the employees she champions all fit together to create a work-life balance that truly works. She has personally helped struggling companies become profitable, which, while challenging, proved successful and rewarding in the end. When it comes to SourceLink, Tara relishes the ability to make a positive impact though change management for employees and the business in general.

Tara has a bachelor of science from Xavier University and a masters of education in human resource and organizational development.

"Being part of a leadership team whose goal is to create a great place to work is what drives me."

Drive + Precision
Rich Brown
Vice President and Chief Technology Officer

rbrown@sourcelink.com

As chief technology officer at SourceLink, it's no surprise that Rich is passionate about exploring and implementing new technologies. But his passions extend even further to using those technologies, along with great people, to help his clients achieve success. He loves people, photography, reading and world travel. In fact, his personal illuminated moment was looking out over Paris atop the Eiffel Tower.

Rich earned a bachelor of science degree in hotel, restaurant and institutional management from The Pennsylvania State University.

"I didn't learn to be passionate about technology. I was born with it."

Passion + Perception
Judith Hemmel
Director of Customer Intelligence

jhemmel@sourcelink.com

Interactions with clients and their customers is what really sparks Judith's passions. Her professional illuminated moment happened when a customer validated a loyalty program she created for a major luxury brand. She enjoys creative problem-solving when it comes to her clients. Judith's other passions include family, lifelong friends, great coworkers, various winter sports and cooking for the people she loves.

Judith's educational background includes a bachelor of science degree in journalism and an M.B.A. in marketing.

"Understanding customers is the key to mutually satisfying relationships. Let the data tell the story!"


 

Our Clients