Successful marketing depends on insight gained from data. If your database is lacking the information to propel your company forward, we can help. At the core of SourceLink’s client-focused business model is our appreciation for what makes our clients unique – what are the nuances of their business, their organization, their KPIs – and what we can do to leverage their data.
Database marketing is all about getting to know how your customers tick and triggering the right offers at the right times based on longitudinal data. Take for example, Tractor Supply Company, one of our larger retail clients:
Client Case Study: Tractor Supply Company
Mission: Collect, organize and expand data from loyalty relationships for multi-channel communications.
Method: Develop a next generation marketing database capable of managing high volumes of consumer data and providing a single view of their customers.
Who is your ideal customer and what do you already know about them? Our approach is rooted in painting a 360º view of your ideal customer, then leveraging data points to discover quality targets that create lasting and profitable customer relationships. All of this is accomplished using statistical modeling and analytics.
We employ various statistical modeling techniques and we custom-build every model based on our client’s business. We utilize customer data when available and over 1,000 variables from our accuLink® national consumer database. Our models are rigorously validated after development and then analyzed after the end of the marketing campaign.
Client Case Study: Super-Regional Midwestern Bank Client
Mission: New account acquisition and new product cross-sell (sort of every bank's problem to solve)
Method: Predictive modeling to analyze branch locations and identify growth opportunities with key predictors, such as proximity, customer penetration and branch-by-branch activity.
Does your creative look great but doesn’t get the response you need? Does it represent your brand across channels? Does it communicate who you are, instead of just what you do or sell? These are just a few of the reasons our clients rely on us for their marketing strategy and creative.
We’re students of human psychology. What causes one decision over another? How will color and visuals affect response? What channels are delivering the most emotional impact? We’re continually pushing each other to become better at what we do. We review the results of each campaign so we can learn from the nuances of each effort’s performance and beat it next time. We love to solve problems – and do so with a clear strategic vision and a unique creative flair.
Our designers don’t just make great designs – we’re masters of direct marketing best practices that drive responses (and success). And, we’re continually educating ourselves to stay ahead of industry trends.
For more samples, visit our full portfolio.
Ever try to throw darts with your eyes closed? This is what you’re doing if you are relying solely on demographic targeting for your online marketing. Our approach is "one-to-one digital marketing," which combines online and offline channels with a cadence of low and high-frequency touches to best reach your prospects in a measurable, interconnected manner. We are often asked: "how often should I run digital campaigns?" and our answer is - "All the time!" Here's why:
Our solutions offer you the ability to reach your ideal customers on the channels they use, on the devices they interact on, and when they are most likely to convert. That way, you gain more sophisticated data to best inform your targeted direct mail and email communications. This means more customers at a lower cost. Our method allows you to engage your prospects and customers on and offline with consistent messaging, offer and creative. View our video to see how it works.
You can learn more about specific solutions sets here:
Client Case Study: National Consumer Finance Lender
Mission: Acquire new loan households and expand reach beyond initial target list and former borrowers. Utilize emerging technology to integrate email appends and social media cross-matching to integrate messaging across channels.
Method: List development, email append, social media, as well as geotargeted display and email follow up.
Millions of pieces a day power through our printers at any of our three redundant production facilities across the nation. We don’t use the term “print powerhouse” lightly. What does that mean for you? High quality at competitive prices. Not only do we have printers capable of printing variable data in high-speed color, we also have the smart inserting technology to make every piece a true one-to-one communication.
We provide complete direct mail services – including design, variable data messaging, printing and mailing services – all backed by the power of our vertical market know-how and our data intelligence. Additionally, our long-standing relationship with the USPS allows us to pass the postal savings on to you and get your communications seamlessly into the mail stream.
How you communicate with your customers is changing dramatically. Today’s customers expect their experience to be seamless, whether they encounter you online, in email, by phone or through the mail.
Every interaction is an opportunity to strengthen and extend customer relationships—even with routine touchpoints like sending bills. Customers want to choose their method of interaction and that often means combining channels to create integrated communications.
In many industries, electronic presentment, e-adoption and mobile/online bill pay have fast become the new standards. We offer turnkey strategies to convert customers to electronic statements and bills which can dramatically reduce your costs.
SourceLink expertise includes:
Channel-specific invoice and statements design – print, mobile and desktop
Account information that’s responsive to your customers’ preferred devices – mobile, tablet and desktop
Online bill pay and click-to-pay technology
Account information – print, email, mobile or PDF archival
Alerts and notifications delivered via print, email, mobile or customer portal
Mail tracking and delivery notification
Let us help you connect with your customers the way they prefer
With data services, high-speed digital printing, design services, mailing, data archival, and digital electronic statement solutions under one umbrella, we’ll be your critical documents powerhouse.
Want to improve your customer communications? Click here to learn more about our Customer Engagement Platform.
Today’s customers and prospects want to be communicated with on their terms. They want their experience to be seamless, whether they encounter you online, in email, by phone or through the mail.
Just because they chose you once, doesn’t mean they’re yours forever. Customers can be finicky if you don’t offer what they want.
While retaining customers, members, donors or other constituents is different for every business, there are a few communication fundamentals that pave the road for success.
Make it easy
Make it accessible
Make it relevant
We work through obstacles.
We help companies deepen relationships with their customers by making life easy and information more meaningful. We do this by leveraging your existing data (or adding to it) to uncover new customer growth opportunities. Then we develop content and creative that speaks directly to your customers—in the channels they prefer.
But, that’s a lot to coordinate if you have:
Privacy and data breach concerns
Insufficient technology to communicate in multiple channels
Missing email addresses and mobile numbers
Little to no control of on-demand letters
Insufficient budget for major software investments
Legacy systems with siloed data
Disparate communication technologies
Too much reliance on internal IT
Now there’s a solution—our single Customer Engagement Platform (CEP) lets you reach out to your customers with ease and relevance.
Increase operational efficiency and reduce costs
Communicate via phone, tablet, email, interactive-PDF, print or SMS
Deliver statements, customer communications, notices, alerts, on-demand letters and marketing messages from a single tool
Increase cross-sell response rates through more targeted content
Create more self-sufficient customers through our customer portal and interactive statements, ultimately reducing call volume
Rapid response to changing regulations (Compliance)
Rules-based trigger campaigns (electronic and print) to personalize the customer journey
Improve customer satisfaction through channel preference and reduce costs by increasing e-adoption
Put data insights and power in the hands of marketers and reduce reliance on IT
Quick, customizable dashboard reporting and business intelligence
If you can’t say, “yes” with full confidence, you’re missing out on important informed visibility into the mailstream.
Knowing exactly where your mail is and when it hits homes helps you make smarter business decisions.
Delayed statements/invoices mean delayed payment. If you know that customers received invoices late, you can better anticipate incoming payments and eliminate unnecessary customer service calls – and the associated expenses.
Planning for the unexpected. Some delays can’t be helped; however, if you can anticipate mail delays due to weather or other events, you may have time to reroute mail, extend deadlines or make other communication decisions.
Reducing returned mail. Without an automated way to ensure address data is current, you risk wasting money on returned mail—money that could have been spent more wisely on other customer and prospect communications.
Timing multiple marketing touchpoints. If you are a large-volume mailer, knowing when customers received your mailings—whether for a sale, store opening or other important announcement—allows you to time other marketing touchpoints.
MultiTrac® offers a convenient, accurate dashboard that provides information to make business decisions for:
coordinating multi-channel efforts
providing customer service support
tracking inbound customer payments
MultiTrac gives you the insight to be an educated mailer.